CardBoard is a technology company specializing in SaaS management and subscription automation for businesses. Its platform helps organizations centralize software spend, automate receipt collection, and streamline accounting through features like virtual cards and direct integrations with accounting systems. The company is headquartered in Oslo, Norway, and operates with a small, focused team.
Founded in 2022 in Oslo, CardBoard was established by a group of experienced professionals with backgrounds in startups and large enterprises such as Otovo, Oda, Cisco, L'Oréal, and Circle K Europe. The leadership team includes Stein Magnus Jodal (CEO), Andreas Røyrvik (product), Vidhi Kumar (growth), Jakob G. Martinussen (data science), and Lars Syse Christiansen (chairman).
CardBoard began by serving the Norwegian market and quickly expanded internationally, piloting its platform with customers across Europe. The company participated in accelerator programs, which helped refine its go-to-market strategy and gain exposure in new markets. In 2024, CardBoard experienced significant growth, with revenue increasing sixfold and transaction volume rising by nearly 400%. The platform managed over €7 million in annual software spending, and its user base expanded both organically and through international outreach.
CardBoard’s platform is designed to simplify and automate SaaS management for businesses. Key features include:
CardBoard has expanded its product through new integrations and internationalization, but there have been no reported acquisitions for the Oslo-based company. The company’s growth has focused on enhancing its platform and broadening its reach through partnerships and customer-driven development.
Recent enhancements to CardBoard’s platform include:
CardBoard’s culture emphasizes simplicity, transparency, and a customer-first mindset. The team values direct feedback, rapid iteration, and continuous learning. Participation in accelerator programs and international pilots reflects a culture of adaptability and openness. The company is dedicated to making SaaS management accessible and efficient, aiming to reduce administrative burdens and support business growth.
CardBoard serves a diverse user base of startups, scaleups, and SMEs, primarily in Europe but with growing adoption in the UK and other markets. The platform is used to manage millions of euros in software spending each year. The company’s community is highly engaged, providing feedback that shapes product development and referring new users through word of mouth.
