Capsule CRM
By Zestia
Capsule CRM is a cloud-based customer relationship management (CRM) software launched in 2009, aimed at small and medium-sized businesses. It provides tools for managing contacts, sales pipelines, and customer interactions efficiently. Capsule focuses on simplicity and usability, offering integrations with popular tools like Google Workspace, Mailchimp, and Zapier. It supports businesses in nurturing relationships, tracking sales opportunities, and maintaining a clear overview of business performance. Capsule CRM is celebrated for its intuitive interface, flexible pricing, and commitment to empowering businesses to build stronger relationships.
Capsule CRM was founded in 2009 by Duncan Stockdill, Phil Haines, and Wendy Rule. The founders saw an opportunity to create a CRM solution specifically for small businesses, addressing the complexity of existing CRM tools. Capsule CRM is headquartered in Manchester, United Kingdom.
Capsule CRM has operated primarily on a bootstrap model, meaning it has relied on its revenue for growth rather than extensive external funding. However, in 2020, Capsule received a minority multi-million-pound investment from Newlands Capital and Hermes GPE to support its customer-centric expansion. Capsule's estimated annual revenue is around $6.9 million.
Capsule CRM offers a range of features designed to help small businesses manage their customer relationships effectively:
Capsule CRM has focused on building strong integrations with other productivity tools rather than acquiring other companies. Notable integrations include G Suite, Mailchimp, Xero, and QuickBooks. Capsule has also expanded its product offerings with features like Teams for advanced business insights and Enterprise packages for larger organizations.
Recent updates to Capsule CRM include:
Capsule CRM prides itself on a values-driven culture. The company emphasizes integrity, openness, trust, risk-taking, and continuous learning. Capsule fosters a collaborative environment where team members are encouraged to give honest feedback and support each other.
Capsule CRM serves over 10,000 businesses globally, with a strong presence in the small business sector. The company actively engages with its user community through events, online platforms, and customer support initiatives.
