BugHerd is a visual feedback and bug-tracking tool designed for web developers and designers. It allows users to pin feedback directly onto web page elements, making it easier to manage and resolve issues. The tool is widely used for website development, design review, and user acceptance testing.
BugHerd was co-founded by Alan Downie and Matt Milosavljevic in 2010 and officially launched in 20111. Based in Melbourne, Australia, BugHerd was one of the first Australian teams to participate in the US-based startup program 500 Startups and the Australian-based Startmate1. Despite facing significant challenges, including near bankruptcy and layoffs, BugHerd managed to survive and thrive, thanks to its loyal customer base and a strategic leadership change in 2018.
BugHerd offers a range of features designed to streamline the web development process:
BugHerd has not made any significant acquisitions but has focused on expanding its product offerings. The company introduced new products like Stack (Task Management) and Brief (Client Management), although these were eventually discontinued1. The focus has remained on enhancing the core bug-tracking tool and integrating it with other platforms to provide a comprehensive solution.
Recent updates include:
BugHerd prides itself on a resilient and passionate company culture. Despite facing numerous challenges, the team has remained committed to delivering a product that solves real customer problems. The company operates with a hybrid work model, allowing employees to work remotely or from the office. BugHerd values transparency, collaboration, and continuous improvement.
BugHerd boasts a global user base, with over 10,000 companies and 350,000 users across 172 countries. The tool is popular among web development agencies, creative and marketing teams, and in-house teams working on website projects. The community is active and engaged, contributing to the tool’s continuous improvement through feedback and suggestions.
