Brandfolder
By Brandfolder
Founded in 2012 and headquartered in Denver, Colorado, Brandfolder offers a cloud-based DAM platform designed to scale for organizations of any size. The platform empowers marketers, creatives, and other teams to control and distribute digital assets such as logos, images, videos, and other brand materials, ensuring brand consistency and streamlined workflows. Brandfolder serves a diverse customer base including startups and Fortune 500 companies like Zoom, TripAdvisor, Lyft, Slack, and MasterCard.
Brandfolder was founded by Luke Beatty and Chris Glode in 2012, initially as a simple press kit solution to address brand consistency challenges. It participated in Techstars Boulder in 2012, gaining mentorship and business development support. The company transitioned from a freemium model to an enterprise-focused DAM solution, rapidly growing its customer base and revenue. By 2020, Brandfolder reported $24 million in revenue with a 33.33% year-over-year growth and around 4,000 customers.
Brandfolder raised approximately $11.8 million in funding, including rounds in 2017 ($5.3 million) and 2018 ($2.5 million). The company grew substantially with relatively minimal funding. In 2020, Brandfolder was acquired by Smartsheet, a work management platform, in a deal valued at $155 million, combining cash and shares. This acquisition aimed to integrate Brandfolder's content management capabilities with Smartsheet’s workflow and collaboration tools.
Centralized storage and organization of diverse digital assets (images, videos, 3D graphics, etc.).
Digital brand guidelines to maintain brand identity consistency.
Content and creative workflows for project briefs, review, and approval processes.
Pre-built templates for digital and print assets.
AI and machine learning for automatic asset tagging and analysis.
Analytics to track asset usage and performance.
The most notable acquisition is Brandfolder itself by Smartsheet in 2020. Since joining Smartsheet, Brandfolder has expanded its collaboration features and DAM functionality to better integrate with Smartsheet’s enterprise work management platform. This integration aims to provide a comprehensive solution for managing content alongside project workflows, enhancing cross-team collaboration and efficiency.
Post-acquisition, Brandfolder has enhanced its AI and machine learning capabilities for asset tagging and analytics, improved collaboration workflows, and strengthened integration with Smartsheet and other platforms. These updates aim to provide users with deeper insights into brand asset usage and streamline creative processes.
Brandfolder emphasizes empowering brands through unique creative assets and powerful platforms. The company values efficiency, speed, and delivering compelling customer experiences. It supports a collaborative environment with a focus on innovation and customer success, serving a wide range of industries globally.
Brandfolder serves over 5,000 companies worldwide, spanning industries such as technology, financial services, retail, manufacturing, and professional services. Its user base includes marketing teams, creative professionals, sales, and legal departments who rely on the platform to maintain brand consistency and improve asset workflows. Brandfolder’s community benefits from best-in-class support and services, helping businesses realize cost savings and ROI through efficient digital asset management.
