AT Internet Web Analytics

1. Define the Scope and Objectives: Establish the purpose and goals of the project, including the features needed and any limitations.

2. Create a Detailed Project Plan: Develop a comprehensive plan that includes the schedule, budget, resources, risks, and expected results.

3. Select the Software: Choose the appropriate software that meets the defined objectives.

4. Execute the Project Plan: Follow the plan meticulously to ensure successful implementation.

5. Configure and Integrate the Software: Install and configure the software to suit business needs and integrate it into existing processes.

6. Train and Adopt the Software: Ensure all users are properly trained to use the software effectively.

7. Go Live: Launch the software for use within the organization.

8. Support, Maintain, and Evaluate: Provide ongoing support and maintenance to address any issues and evaluate the software's performance.

1. Custom Dashboards:

   • AT Internet's Dashboards application allows users to build custom analytics dashboards easily. These dashboards can track and manage web and mobile analytics, providing a tailored view of the data that matters most to the business.
   • Users can create, customize, and share analytics dashboards within their organization, ensuring that different teams have access to the specific insights they need.

2. Custom Reports:

   • The software supports the creation of custom reports, enabling businesses to include the data points that are most relevant to their operations. This feature allows for detailed analysis and reporting tailored to specific business requirements.
   • Hundreds of prebuilt analyses are available, which can be tailored with unlimited custom events and properties, allowing businesses to track unique metrics and KPIs.

3. Segmentation and User Behavior Analysis:

   • AT Internet's Analytics Suite includes advanced segmentation capabilities, allowing businesses to analyze web and mobile traffic based on specific criteria. This helps in understanding user behavior and making data-driven decisions.
   • The software provides 360° unified user-centric analytics, uncovering which page sequences convert, repeated behaviors, and where user drop-offs occur. This level of detail helps businesses optimize their customer journey and improve conversion rates.

4. Multi-Device and Non-Linear Analysis:

   • The software can analyze interactions across all digital touchpoints, including desktop, mobile, apps, and voice search. This ensures that businesses can track user behavior across different devices and channels, providing a comprehensive view of customer interactions.

5. Anomaly Detection and Prediction:

   • AT Internet's software includes features for anomaly detection and traffic prediction. This allows businesses to anticipate traffic fluctuations, detect technical issues, and measure the impact of events like flash sales or news events.

6. Conversion Optimization:

   • The software helps identify breaks in the conversion funnel and optimize customer lifetime value by understanding where visitors are dropping off and at what stage. This insight is crucial for improving conversion rates and overall business performance.

7. Media Analytics:

   • Enhanced audio and video analysis features allow businesses to track the consumption of multimedia content, identify playback issues, and optimize user retention. This is particularly useful for businesses that rely heavily on multimedia content.

8. Attribution Models:

   • The software includes attribution models to measure and optimize marketing ROI. Businesses can discover customer purchasing paths through different marketing channels and align their marketing budgets with their business strategy.

9. Custom Alerts:

   • Custom alerts can be set up to notify users of any significant changes in traffic or other key metrics. This ensures that businesses can respond quickly to any issues or opportunities.

10. Support for Various Business Models:

    • The Analytics Suite is designed to adapt to the specific needs of each project, regardless of the business model or sector. This flexibility ensures that the software can be tailored to meet the unique requirements of different industries, including e-commerce, media, finance, and corporate websites.

• Setup Fees: It is part of the initial implementation cost.

• Maintenance Costs: Regular updates and maintenance are implied but not specifically itemized.

• Support Charges: Included in the subscription cost, with no additional fees for high-level, reactive, and unlimited customer support.

1. Web Analytics Fundamentals Training:

   • Covers both theoretical and practical aspects of digital analytics to help users master key concepts.
   • Includes analysis methods and techniques for more efficient data exploitation and boosting the impact of actions.

2. User Certification:

   • Validates knowledge of the Analytics Suite and how to best use the solution to extract specific data, segment, perform advanced analyses, and customize reports and dashboards.

3. Technical User Certification:

   • Focuses on the implementation and maintenance of the Analytics Suite, including marketing campaign tracking and management of user access rights.

4. Training Formats:

   • Training can be adapted to specific needs, including individual sessions vs. group trainings, short or long formats, and remote or on-site options.

   • More than 20 different training options are available, covering various aspects of AT Internet’s tools and applications.

5. Customer Support:

   • AT Internet provides extensive support through various channels, including live online sessions, videos, documentation, in-person training, webinars, FAQs, phone support, a knowledge base, chat, email/help desk, and 24/7 live representative support.

1. GDPR Compliance:

• The software is fully compliant with the General Data Protection Regulation (GDPR), ensuring data protection and privacy for individuals within the European Union.
• A Data Processing Agreement (DPA) is signed between AT Internet and its customers to ensure GDPR compliance.

2. Data Storage and Access:

• All analytics data collected via AT Internet trackers is stored in the European Union.

• Only AT Internet and the customer have access to the data, ensuring full data ownership and transparency.

3. Data Quality Certifications:

• AT Internet guarantees reliable and secure data for its customers, meeting the most demanding data protection requirements.

• The company has earned international seals and certifications from various regulatory bodies, demonstrating its commitment to data security and transparency.

4. Privacy Settings and Data Deletion:

• The software allows users to adjust privacy settings and easily delete data if necessary.

• Data retention policies are in place to ensure that data is stored securely and only for the necessary duration.

5. Physical Security:

• Physical security measures are also considered, including secure building construction, emergency preparedness, reliable power supplies, and adequate climate control to protect data centers and equipment.

1. Preventive Testing: AT Internet invests in preventive testing to discover defects as early as possible. This approach helps in minimizing the impact on customers and maintaining high software quality.

2. Taskforce for Releases: During each new release, a taskforce comprising members from different teams is set up for one to two days. This taskforce focuses on limiting the impact of updates on customers, ensuring a smooth transition.

3. Frequent Releases: The company has made its release process more frequent, which allows for continuous improvement and quick adaptation to customer needs and market changes.

4. Quality Assurance: AT Internet places a strong emphasis on software quality, including functionality, reliability, efficiency, usability, maintainability, and portability. This comprehensive approach ensures that each update meets high standards before being deployed.

5. Customer Communication: Customers are kept informed about new features and updates through various channels, including newsletters and the company's blog. This transparency helps users stay up-to-date with the latest enhancements and how to utilize them effectively.

AT Internet Web Analytics has a clear policy regarding data ownership. The company ensures that its customers retain full ownership of the data collected and processed on their behalf. This means that AT Internet acts as a data processor, while the customers are the data controllers. Customers have complete control over their data, including how it is collected, processed, and used.

Data Portability

AT Internet supports data portability, which is the ability to transfer data between different environments and software applications. This is particularly important for compliance with data sovereignty laws and for maintaining flexibility in data management. The company provides methods to ensure that data can be moved easily and securely, allowing customers to transfer their data to other platforms or services as needed.

Compliance with GDPR

AT Internet's approach to data ownership and portability is fully compliant with the General Data Protection Regulation (GDPR). The GDPR mandates that users have the right to access, rectify, erase, and port their personal data. AT Internet ensures that these rights are upheld, providing customers with the necessary tools and support to manage their data in compliance with GDPR requirements.

Flexible Pricing Plans

AT Internet Web Analytics provides a subscription-based pricing model that starts at €355 per month. This model is designed to be adaptable, allowing businesses to scale their usage and features according to their needs.

Upgrading or Downgrading Plans

Organizations can upgrade or downgrade their subscription plans at any time. The process typically involves the following steps:

1. Access Account Settings: Navigate to the account management section.
2. Select New Plan: Choose the desired plan to upgrade or downgrade to.

3. Approval: Confirm the changes and approve the new plan.

No Long-Term Obligations

The pricing model does not require long-term commitments, providing flexibility for businesses to adjust their plans as needed. This is particularly beneficial for organizations experiencing fluctuating demands or seasonal variations in their web traffic.

Handling Unused Operations

When downgrading, any unused operations from the previous plan are typically transferred to the new plan. This ensures that resources are not wasted and can be utilized within the new billing cycle.

Support for Scaling

AT Internet Web Analytics supports both vertical and horizontal scaling:

• Vertical Scaling (Scaling Up): Involves adding more resources (e.g., memory, CPU) to existing servers to handle increased workloads. This approach is ideal for applications requiring high performance and large amounts of memory, such as databases or analytics tools.
• Horizontal Scaling (Scaling Out): Involves adding more servers or resources to a network to increase capacity. This method is suitable for applications that can be distributed across multiple systems, such as web servers or file storage systems.

Contract Renewal

1. Automatic Renewal: Contracts with AT Internet Web Analytics can be automatically renewed. For one-month agreements, the renewal is automatic unless terminated by email at least fifteen days before the end of the term. For one-year agreements, the renewal is automatic unless terminated by email at least three months before the end of the term.
2. Tacit Renewal: The agreement may be tacitly renewed for successive periods of twelve months unless one of the parties terminates the agreement by email within the specified notice period.

3. Notification of Renewal: Customers are typically notified about the renewal process and any changes to the terms or pricing. This allows them to review and decide whether to continue with the service under the new terms.

Contract Cancellation

1. Notice Period: For one-month agreements, a fifteen-day notice before the end of the term is required to cancel the contract. For one-year agreements, a three-month notice before the renewal deadline is required.
2. Termination for Cause: If the contract is terminated for cause, the customer may be entitled to a refund of any prepaid fees covering the remainder of the term after the effective date of termination. Conversely, if AT Internet terminates the contract for cause, the customer is liable for paying the fees covering the remainder of the term.
3. Effect of Termination: Upon termination, all rights granted to the customer under the agreement immediately terminate. The customer must discontinue all use of the services and delete or destroy any confidential information provided by AT Internet.
4. No Refunds for Partial Months: There are no refunds or credits for partial months of service, upgrade/downgrade refunds, or refunds for months unused with an open account.
5. Customer Obligations: Customers are responsible for providing complete and accurate billing and contact information and notifying AT Internet of any changes to such information. Failure to comply with these obligations can result in termination of the service.
6. Data Deletion: Upon termination, any data stored in the service will be deleted, and the customer must ensure they have backups of any necessary data before the termination date.

General Data Protection Regulation (GDPR) Compliance

AT Internet emphasizes that its Analytics Suite is fully compliant with the GDPR. Some key points regarding GDPR compliance:

• AT Internet provides real guarantees to meet the strictest privacy criteria and supports customers in their GDPR compliance processes.
• Their approach includes transparency on data collection, processing and usage, ensuring all analytical data is considered personal data under GDPR.
• They focus on data quality and lawful consent collection, which are essential for GDPR compliance.
• AT Internet has a practical GDPR compliance guide available for customers explaining how to ensure compliance when using their solutions.
• They sign Data Processing Agreements (DPAs) with customers, which is a GDPR requirement.

Data Privacy Certifications

AT Internet has earned the following certifications demonstrating their commitment to data privacy and security:

• OJD/ACPM seal for certification of web and mobile site traffic data in France.
• ABC accreditation in the United Kingdom for their digital analytics solution.
• TÜV Saarland certification in Germany.
• Certifications from measurement organizations in Sweden (KIA-INDEX) and Greece (ENED).

Other Security Standards

• AT Internet maintains two global ISO/IEC 27001:2013 certifications covering their global IP infrastructure and customer-facing managed services.
• They are ISO 9001:2015 certified for quality management.
• They undergo annual third-party audits for standards like PCI-DSS, Sarbanes-Oxley, and SSAE 18/ISAE 3402.