Almentor is a Dubai- and Cairo-based Arabic-language video e‑learning platform, delivering on‑demand courses and motivational talks across business, technology, personal development, arts, and more. Available via both B2C (individual learners) and B2B (enterprises/government) channels, it serves users across the MENA region and Africa furtherafrica.com+12sawariventures.com+12magnitt.com+12techcrunch.com+4ventureburn.com+4wamda.com+4.
Founded in 2016 by Ihab Fikry, Ibrahim Kamel, Abdelrhman Fahmy, Hesham Heikal, and Husni Khuffash
Co-founders bring backgrounds from ExxonMobil and PwC, with vision to fill the gap in Arabic-language professional learning
Achieved early traction: 24k active learners within 6 months of launch, 115+ mentors, and 5k+ videos
Seed (2016): Raised ~$3.5M
Series A (Oct 2019): $4.5M led by Sawari Ventures (total to date ~$8M)
Series B (May 2021): $6.5M led by Partech, bringing total funding to ~$14.5M
B2C Platform: Online video marketplace with 700+ courses, flexible subscription plans, in-app features (notes, bookmarks, Q&A, quizzes)
B2B / White-label: Customizable LMS for enterprises and government clients, branded portals, progress tracking dashboards
Enhanced mobile apps (iOS and Android), improved UI/UX with interactive features
Launched monthly/annual subscriptions giving unlimited access to content
Mission-driven: Democratizing quality Arabic-language learning; empowering 10 million learners .
Vision includes serving government, enterprise, and individual learners with culturally relevant content
B2C learners: Millions of users across MENA and Africa; typical demographics: ages 18–40, balanced gender, 60% from Egypt, 25%
Mentors: 950+ experts onboarded; 10–12% acceptance rate for quality control magnitt.com.
