Name: Allocadia
Brand: Allocadia Software
SKU: 63d2cc9dfd687005937f72b6
Rating: 5 (9 reviews)

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Allocadia

By Allocadia Software

Alternatives

Categories Associated

Marketing Automation Software

MRM Software

Business Process Management Software

Overview of Allocadia Software Company

Allocadia is a leading provider of Marketing Performance Management (MPM) software, designed to help marketing teams plan, manage, and optimize their marketing investments and activities. The platform enables marketers to align their budgets with strategic plans, track spending in real-time, and measure the impact of their marketing efforts. Allocadia's software is cloud-based, making it accessible and scalable for enterprises of various sizes.

Founding and Growth

Allocadia was founded in 2010 by identical twin sisters Kristine Steuart and Katherine Berry in Vancouver, British Columbia. The idea for Allocadia stemmed from Steuart's experience managing multimillion-dollar marketing budgets with cumbersome spreadsheets. Recognizing the need for a more efficient solution, the sisters developed a cloud-based platform to streamline marketing budget management and performance measurement. Since its inception, Allocadia has grown significantly, securing over 100 clients and raising substantial venture capital to fuel its expansion.

Funding and Valuation

Allocadia has raised a total of $24 million in funding through various rounds:

Seed Round (2013): Raised an undisclosed amount.
Series A (2014): Secured $7 million led by Altos Ventures, iNovia Capital, Illuminate Ventures, and Beehive Holdings.
Series B (2015): Raised $16.5 million, bringing the total funding to $24 million.

The funding has been utilized to enhance product development, expand sales and marketing efforts, and support the company's growth trajectory.

Product Offerings and Features

Allocadia's platform offers a comprehensive suite of features designed to support marketing teams:

Budget Management: Centralized budgeting and expense tracking.
Marketing Calendar: Planning and scheduling marketing activities.
Campaign Planning: Tools for designing and managing marketing campaigns.
Performance Analytics: Real-time tracking and ROI measurement.
Scenario Planning: Tools for forecasting and strategic planning.
Integration Capabilities: Seamless integration with CRM, ERP, and other marketing tools.
Customizable Dashboards: Tailored reporting and visualization tools.
Collaboration Tools: Facilitates teamwork and approval workflows.

Acquisitions and Product Expansion

In 2021, Allocadia was acquired by BrandMaker, a leader in Marketing Operations and Marketing Resource Management (MRM) software. This acquisition, along with the integration of Hive9, formed a new entity named Uptempo. The combined strengths of these companies have created a comprehensive marketing operations suite that enhances visibility, efficiency, and performance for marketing teams

Allocadia AI and New Features

Marketing Campaign Planning: Enhanced tools for campaign design and execution.
Work Management: Improved project management capabilities.
Predictive Insights: Advanced analytics for better decision-making.
Unified Marketing System of Record: Integration of planning, financial, performance, work, and asset management into a single solution.

Company Culture and Values

Allocadia, now part of Uptempo, emphasizes a culture of innovation, collaboration, and customer-centricity. The company values diversity and inclusion, fostering an environment where employees are encouraged to bring their unique perspectives to the table. Leadership at Allocadia has consistently highlighted the importance of building a strong team aligned with the company's mission and values.

User Base and Community

Allocadia serves a diverse range of customers, including large enterprises such as Autodesk, Charles Schwab, Juniper Networks, and Land O’Lakes. The platform is used by over 10,000 marketers worldwide, managing more than $25 billion in marketing investments. The user community benefits from extensive support and training resources, including live online sessions, webinars, and a comprehensive knowledge base.