Affinitiv
By Affinitiv
Affinitiv is a leading provider of data-driven marketing and software solutions tailored for the automotive industry. With over two decades of experience, the company serves automotive manufacturers (OEMs), dealership groups, and individual dealerships, offering innovative tools and strategies to enhance customer engagement and retention.
Affinitiv has secured funding over multiple rounds, with investors such as Riverside, CIP Capital, Churchill Asset Management, and Maranon Capital participating. While specific funding amounts and valuations have not been publicly disclosed, these investments have supported the company's expansion and product development efforts.
Affinitiv offers a suite of solutions addressing various aspects of the dealership experience, including sales, service, retention, and marketing. Key products include:
Sales Conversion Suite: Utilizes AI-powered tools for equity mining and prospect marketing to enhance inventory turnover and profitability.
Service Lane Technology: Features tools like online scheduling and digital inspections to improve service productivity and customer satisfaction.
Retention Marketing: Provides data-driven lifecycle marketing communications across multiple channels, including email, SMS, voice, and social media.
Affinitiv continuously updates its offerings to meet evolving industry needs. Recent enhancements include the RO Tracker feature, providing real-time status updates as vehicles progress through the service lane, and the launch of a new customer data platform that unifies the customer journey for dealers and OEMs.
Affinitiv emphasizes a culture of passion and integrity, fostering an environment that nurtures ideas, inspires excellence, and promotes honesty and respect. The company also champions diversity and inclusivity, reflecting the communities it serves.
Serving over 6,500 dealerships, Affinitiv has established a strong presence in the automotive industry. Its solutions are designed to support dealerships of all sizes, helping them enhance customer relationships and drive business growth.
