Affinitiv

Affinitiv is a software and marketing platform for the automotive sector that caters to OEMs, dealer groups, and individual dealerships on a data-driven basis. The fundamental mission of the platform is to help auto companies overcome modern-day challenges and develop deep, long-standing customer relationships through an integrated suite of digital sales, service, and retention solutions. Affinitiv's offerings are crafted for every phase of the vehicle ownership life cycle, enabling dealers to market to customers with tailored messaging, manage inventory more efficiently, and simplify sales and service processes. The system is integrated with dealership management systems and leverages advanced analytics, predictive intelligence, and AI-powered equity mining to identify high-value leads, maximize marketing campaigns, and provide actionable insights across all dealership touchpoints. One of Affinitiv's defining strengths lies in its ability to unify dealership operations under one intuitive, easy-to-use platform. Products such as the Sales Suite (with AI-powered Quote equity mining), Service Suite (next-gen scheduling and digital inspection capabilities), and Retention Suite (omni-channel lifecycle marketing) are integrated to eliminate the need for multiple vendors and disjointed systems. For example, the Quote tool uses AI to analyze customer financial data and market information to deliver precise equity offers and automated messaging that drive trade-ins and inventory turns. The Service Suite's Book product offers a robust online scheduler, capacity management tools, and integrated digital inspections, which allow dealerships to maximize shop utilization, increase customer pay revenue, and deliver a transparent, customer-centric service experience. Meanwhile, the Retention Suite enables personalized, automated marketing through email, SMS, voice, and social media, leveraging predictive analytics to reach customers at over 100 milestones of ownership and establish long-term loyalty. Affinitiv also empowers dealerships with its DealerLens® dashboard, a single data management console that provides a 360-degree view of operations, sales, and service performance. This dashboard integrates data from multiple internal and third-party sources and provides customizable widgets and over 50 different KPIs to allow dealers to benchmark their performance, identify opportunities, and make data-driven decisions. With other tools like video inspections, direct customer communication, mobile lane reception, and integrated recall management, Affinitiv provides an end-to-end, technology-enabled approach to running a dealership. Supported by over 20 years of automotive and marketing experience, Affinitiv serves thousands of dealers across the country, keeping them competitive, optimizing profitability, and making customers for life via hyper-personalized, consultative solutions.

Affinitiv is unique among competitors in that it offers a truly comprehensive, end-to-end platform tailored specifically for the automotive industry, with solutions addressing every phase of the car ownership life cycle. Whereas numerous providers focus on discrete aspects of dealership operations, Affinitiv unites intelligent sales, service, and retention tools in one cohesive ecosystem, saving dealerships the complexity and inefficiency of working with several vendors or individual systems. This integrated approach enables dealerships to seamlessly move inventory, improve customer retention, and optimize service scheduling, while presenting a consistent, individualized experience to customers at every touchpoint. Affinitiv's heavy focus on AI-driven analytics and automation, especially in areas like equity mining and omni-channel marketing, is necessary for one of the company's main differentiators. The platform's Sales Suite, for example, uses AI to identify equity buyers and offer them targeted equity offers, enabling dealerships to sell more cars in a shorter period while also maximizing profit per transaction. Sophisticated scheduling and digital inspection functionality on the Service Suite eradicate service operations mayhem and maximize shop capacity and customer pay revenue. Meanwhile, Retention Suite enables highly personalized, automated campaigns via email, SMS, voice, and social media, engaging customers at over 100 ownership milestones and fostering long-term loyalty. All of these are backed by DealerLens®, a single dashboard that aggregates KPIs and performance metrics across the dealership, providing actionable insight and benchmarking not available to competitors. Affinitiv's vehicle focus is seen in its consultative approach, robust support infrastructure, and several years of experience in the industry. The company closely collaborates with OEMs, dealer groups, and individual dealerships, delivering tailored strategies and hands-on guidance to navigate unique business issues and capitalize on market opportunities. With a successful history of generating measurable outcomes, such as greater profit per transaction, enhanced service capacity utilization, and higher revenue from customer pay, Affinitiv allows dealerships to surpass competitors within a constantly shifting marketplace. Its ability to deliver a smooth, data-centric, and customer-centric experience across all dealership functions makes Affinitiv the superior choice for auto business leaders who desire operational brilliance and lasting expansion.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)