Affinitiv

Affinitiv offers an integrated suite of data-driven marketing and software solutions designed specifically for automotive manufacturers, dealer groups, and individual dealerships. Powered by the Atlas Digital Experience (DX) Platform, Affinitiv’s solutions span the entire vehicle ownership lifecycle, providing tools for sales, service, and retention that are deeply personalized and optimized using predictive intelligence and machine learning. The platform enables dealerships to deliver hyper-personalized communications and marketing campaigns across all channels, schedule service appointments, manage check-ins, inspections, and payments, and even identify in-equity shoppers and sales opportunities in real time. Affinitiv’s DealerLens management console aggregates data from multiple sources and provides actionable insights with customizable dashboards, benchmarking, and KPI tracking, giving dealerships a holistic view of their operations. Additional features include online payments, automated service scheduling, video inspections, and seamless integration with other dealership systems. With a consultative, technology-driven approach and support for over 5,000 dealerships and every major OEM, Affinitiv empowers automotive businesses to improve customer retention, accelerate sales, optimize service operations, and create lasting customer relationships through intelligent, unified digital experiences.