A2X is a New Zealand-based software-as-a-service (SaaS) company specializing in automated accounting solutions for ecommerce businesses. The platform acts as a bridge between popular online marketplaces (such as Amazon, Shopify, eBay, Etsy, and Walmart) and leading cloud accounting software (including QuickBooks Online, Xero, Sage, and NetSuite). A2X’s core value lies in automating the reconciliation of complex ecommerce transactions, making accounting accurate, efficient, and reliable for sellers, accountants, and bookkeepers.
A2X was founded in 2014 by a team of ecommerce entrepreneurs who experienced firsthand the challenges of reconciling sales, fees, taxes, and inventory across multiple marketplaces. Their initial focus was on Amazon sellers using Xero, but the company quickly expanded to support other platforms and accounting systems in response to market demand. Over the years, A2X has grown to process hundreds of millions of orders and millions of settlements, serving thousands of customers worldwide.
A2X’s primary product is an automated reconciliation tool that imports, categorizes, and posts ecommerce transactions directly into accounting software. Key features include:
A2X uses a subscription pricing model, with plans based on order volume and the number of connected sales channels. Pricing starts at an accessible level for small businesses and scales up for high-volume, multi-channel operations.
A2X regularly introduces new features and improvements, including:
The company maintains a fast-paced development cycle, frequently releasing updates and keeping users informed about new capabilities.
A2X fosters a purpose-driven, collaborative, and globally distributed team culture. The company values integrity, humility, operational excellence, and innovation. Its mission is to empower ecommerce businesses and their advisors with reliable, automated financial data, supporting growth and sustainability for small and medium-sized enterprises. A2X emphasizes diversity, customer feedback, and continuous professional development for its team.
A2X serves over 12,000 ecommerce businesses, accountants, and bookkeepers around the world. Its users range from small online sellers to large, multi-channel enterprises. The company has built a strong partner ecosystem, including accounting firms and ecommerce advisors, and supports these relationships through a dedicated partner program. The A2X community connects users with expert accountants and bookkeepers, encouraging knowledge sharing and best practices. The platform is widely trusted for its accuracy, reliability, and ability to save significant time on complex reconciliation tasks.
