Users praise 24metrics for being an innovative, reliable, and able fraud detection solution that fits well for reputable agencies. The technical support is considered superb, responsive, and cordial.
The software is appreciated for quick setup with built-in integrations to major tracking platforms, real-time support during onboarding and daily use, and user-friendly interface.
Customizable filters and rules for click and conversion screening are highlighted as flexible and effective after a short adjustment period. This feature enhances campaign fraud detection and conversion rate optimization.
Many reviews mention good value for money, especially given the quality of service, features, and support. Some users have relied on it globally for years to tackle fraud and stay updated with market trends effectively.
Customers commend 24metrics for helping maintain healthy client relationships by providing timely alerts on fraud and market changes.
A few users note that some filter settings require specialized knowledge ("know how") related to fraud prevention tools, though the support team helps to overcome the learning curve quickly.
There is feedback suggesting that fraud detection filters and behaviors could align better with mobile measurement partners (MMPs) or advertiser platforms. This is important for flagging fraud before it reaches the advertiser, but it is currently not fully effective in this regard.
