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Table of Contents

• What is Screen Recording Software?
• The benefits of Screen Recording Software
• Typical features of Screen Recording Software
• The cost of Screen Recording Software
• Considerations when purchasing Screen Recording Software

What is Screen Recording Software?

Screen recording software is a productivity tool that allows users to capture audio and video clips directly from their devices' screen or webcam. It also records the audio output of user devices. The recorded media files can be edited, annotated, or exported in various file formats for easy distribution. 

Screen recording software lets users import audio files, static screen captures, and more. Businesses use this software to create tutorials, explanation videos, and product demos, among other content.

The benefits of Screen Recording Software

• Improves employee training: By using screen recording software to record employee training videos, businesses can significantly reduce the costs associated with conducting instructor-led training sessions. Employees can learn at their own pace using recorded lectures, demonstrations, tutorials, and other training content.
• Simplifies troubleshooting: Support teams can use screen recording tools to create step-by-step troubleshooting videos for the most common issues faced by customers or employees. These troubleshooting videos can be collected and organized into a knowledge database for customer or employee self-service.
• Enhances employee collaboration: Due to the popularity of hybrid work environments, businesses need software tools that aid remote collaboration. Screen recording software offers a centralized platform that allows users to collectively work on a project while communicating and sharing information in real time.
• Helps create a learning database: With screen recording technology, businesses can more efficiently create a repository of videos that can serve as a learning resource for new employees or employees looking to refresh and sharpen their skill set.

Typical features of Screen Recording Software

• Audio capture: Record, import, and upload audio files to easily incorporate voice-over audio into tutorials, demonstrations, and other business content.
• Screen capture: Save a screenshot of your entire desktop (or selected desktop applications) as an image for future reference, and import it into presentations, training courses, or other business content. 
• Screen recording: Capture videos of the activities on your device screen, including cursor movement, web browsing, video calls, and other on-screen movements. 
• Annotations: Highlight and annotate content on a shared screen in real time to better communicate with clients or team members.
• Collaboration tools: Encourage user collaboration by facilitating communication between team members and allowing them to share information in real time.
• File sharing: Digitally share previously recorded media files with other team or project members.
• Multi-screen recording: Simultaneously record the activity on multiple device screens to create engaging tutorials, demonstrations, or other business content.
• Video editing: Create professional-looking videos using filters, video merging, and other editing special effects.
• YouTube uploading: Upload and share screen recorded videos through in-app YouTube integration or plug-in.

The cost of Screen Recording Software

Most products in this market are priced on a "per user per month" basis. Pricing can be divided into three pricing tiers based on the starting prices: 

Price ranges*:

• $3 - $5
• $5 - $12
• $12+

*The pricing included is for the entry-level/lowest-priced offering found on vendor websites on April 12, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products.

Considerations when purchasing Screen Recording Software

• Pricing: Many screen recording tools market advanced product features, but allow access to those only through upgraded paid plans. When purchasing software, pay attention to the fine print to ensure you select a screen recording tool that offers all the features you need without your set budget. 
• User-friendliness: Before deciding on any screen recording tool, consider its ease of use. Some employees may be less tech-savvy than others, so be sure to choose software that requires minimal training to understand and operate by all users. 
• Recording options: First, assess and understand how your business intends to use screen recording software. If you intend to use it for training purposes, you may want to consider a tool that lets you use the webcam to add picture-in-picture video narration to your recordings and allows for voice-over importation. Not all screen recording tools offer these capabilities, so be sure to narrow your choices down to the ones that do.
• Editing functions: Depending on the needs of your business, you may need specific editing tools or a built-in editor to modify your screen recordings. For instance, if your business is looking to create employee training modules in-house, screen recording software with built-in editing capabilities will decrease the amount of time you spend on developing training modules.