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Table of Contents

• What is Live Streaming Software?
• The benefits of Live Streaming Software
• Typical features of Live Streaming Software
• The cost of Live Streaming Software
• Considerations when purchasing Live Streaming Software
• Relevant Live Streaming Software trends

What is Live Streaming Software?

Live Streaming Software helps companies transmit live events over the internet while engaging with their target audience. Businesses use live streaming software to broadcast company events, promote products, and entertain followers.

The benefits of Live Streaming Software

• Improved engagement: Live streaming creates a sense of urgency for your audience, and holds their attention in ways other mediums don’t. Live streaming tools are also built to foster interactions between you and your viewers. Hold a town hall to announce a new initiative, use a live Q&A to promote a new product, or provide live customer support, all of which boosts customer engagement.
• Actionable analytics: Live streaming tools offer analytics to help you better understand your audience and refine future events accordingly. Discover metrics such as viewer locations, viewing time, participation levels, and more.
• Increased reach: Video can be streamed in real time directly through your website, social media platforms, and video sites simultaneously. After events have concluded, recordings are automatically available and can be shared across various platforms.

Typical features of Live Streaming Software

• Real-time broadcasting: Transmit live video from anywhere an internet connection is available.
• Access control: Regulate who can access the system by setting permissions, issuing passwords, and limiting sharing options.
• Audience analytics: Track and analyze viewership/audience metrics.
• Audience engagement: Engage viewers with various tools such as live surveys and chat.
• Session recording: Record live streaming sessions for future use.
• Social media streaming: Stream directly to social media channels.

The cost of Live Streaming Software

Most products in the market are priced on a per host basis and can be divided into three pricing tiers based on their starting per host, per month price:

Price ranges*:

• $13 - $15
• $15 - $199
• $199+

*The pricing included is for the entry-level/lowest priced offerings found on vendor websites on June 10, 2020. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products.

Considerations when purchasing Live Streaming Software

Live streaming software products are unique in that they come in an array of different pricing models such as per host, per event, per hour, and per participant. This means that a company hosting a single live event once per month with a large group of participants may prefer one pricing model, while a business that streams every day to a small group of participants prefers another. Be sure to consider different pricing models according to your company’s specific needs.

Relevant Live Streaming Software trends

• Live video supporting remote workers: As the world embraces working from home, businesses are turning to live streaming software to keep employees immersed in everything from company announcements to team building exercises.
• Live production features becoming more common: Unlike polished pre-recorded video, live streaming is generally improvised and a bit gritty. But for those who prefer to take their impromptu production up a notch, live streaming software increasingly includes professional graphics tools, audio mixing, and the ability to switch between multiple feeds, including pre-recorded video.