Identify sources G2, Gartner Peer Insights, TrustRadius LinkedIn recommendations and company page
Collect data points for each review Overall rating Use case described (e.g., customer support automation, data enrichment)
Verify authenticity Look for reviewer role, company, and whether the review is verified Watch for generic statements vs. specific anecdotes
Verify authenticity Look for reviewer role, company, and whether the review is verified Watch for generic statements vs. specific anecdotes
Normalize into categories Positive themes (e.g., ease of use, strong support, good ROI) Negative themes (e.g., pricing, limited customization, integration gaps)
Ease of use and quick time to value
Strong vendor support and onboarding
Effective for specified use cases (e.g., support automation, VLOps, data extraction)
Integration friction or API limitations
