Vello is a cloud-based pet owner engagement platform developed by IDEXX Laboratories, a global leader in veterinary diagnostics and practice management solutions. Launched in early 2024, Vello was designed to streamline client communications, appointment scheduling, and care compliance for veterinary clinics using IDEXX’s core practice management systems: ezyVet, Neo, and Cornerstone. As the only engagement tool fully integrated with these systems, Vello allows practices to manage communication workflows and client interactions from a single interface, fostering stronger relationships and better care outcomes.
IDEXX Laboratories, the parent company, was founded in 1983 by David Evans Shaw and has since emerged as a dominant force in animal health diagnostics and software. Vello itself was launched as an innovative growth initiative by IDEXX in February 2024, with the initial rollout targeting the U.S. market in March 2024 and Canada in Q2 2024. The new product quickly gained momentum; by the end of 2024, nearly 600 clinics had adopted Vello, contributing to a reduction in appointment no-show rates by an average of 19%, and enabling more clinical visits.
Vello provides a robust suite of tools designed for veterinary clinics, including:
Automated appointment and health service reminders to reduce no-shows.
Online scheduling so pet owners can request appointments via digital channels.
Two-way SMS/text communication without character limits or extra fees, directly updating patient records.
Mobile portal for pet owners, granting instant access to health records, prescriptions, appointments, and lab results—without a required app download.
Pre-appointment and compliance instructions (e.g., sample reminders, drop-off logistics).
Integration with IDEXX PIMS (ezyVet, Neo, Cornerstone), allowing seamless workflow within existing software environments.
Vello maintains a fast update cadence, with new releases every couple of weeks. Recent new features include:
Improved client portal performance (August 2025)
EzyVet-integrated prescription refill request system (beta)
Enhanced digital reminders, analytics, and customizable workflows
As part of IDEXX, Vello reflects a culture focused on:
Innovation, customer centricity, and delivering value for clinics and pet owners.
High standards of trust, respect, inclusion, and collaboration across 10,000+ global employees.
Continuous employee education and empowerment, open communication, and merit-based opportunities.
Vello’s user base consists primarily of veterinary clinics using IDEXX’s ezyVet, Neo, or Cornerstone practice management solutions. As of late 2024, hundreds of clinics had adopted Vello, with strong double-digit sequential user growth reported in 2025. Early data reflects significant workflow efficiencies, a cut in no-show rates, and improved use of diagnostic services, leading to both strong customer retention and expanding recurring revenue streams for IDEXX. Testimonials report high satisfaction among veterinary teams and pet owners for Vello’s ease of use and effectiveness in strengthening clinic-client partnerships.
