Trace Spend

Trace Spend is a San Francisco-based financial service and spend management platform founded in 2018, designed to unify and simplify finance operations for growth-stage and enterprise businesses.​

• Trace Spend was founded by Matt Gonzalez and Martin Destagnol, experienced financial and technology professionals, to resolve the fragmentation and inefficiencies of financial planning, procurement, and expense management processes common in many organizations.​

   

• The company has grown by partnering with high-growth businesses, leveraging deep beta user feedback, rapid product iteration, and strong ties to finance and procurement communities to shape its core platform.​

   

• Trace Spend focuses on centralizing and automating plan-to-pay workflows, serving diverse teams such as finance, HR, accounting, procurement, and budget owners with scalable, easy-to-use tools.​

• TraceHQ has raised $8.3 million in funding through venture investment, supporting innovation and product expansion for the finance service desk market.​

   

• The company operates privately, maintaining a lean structure and focusing investment on platform enhancement, user experience, and integration capabilities.

• The platform provides a unified “Budget-to-Pay” service, combining budget management, spend requests, sourcing, contract/legal review, and invoice/payment processes into one centralized workflow.​

   

• Features include configurable approval chains, real-time budget tracking, vendor and contract management, audit trails, customizable forms, cross-platform integrations (Jira, Sage Intacct, NetSuite, Google Sheets, Planful, Ironclad), role-based access, compliance management, analytics dashboards, and multi-currency support.​

   

• Trace Spend enables dynamic workflows for various spend categories: software, services, contractors, and goods, orchestrating teams, responsibilities, and reviews to streamline procurement and expenditure.​

• Recent releases include advanced analytics dashboards for granular purchase and contract tracking, automated budget-to-purchase workflow tools, and faster integrations with leading ERP and financial planning suites.​

   

• The platform continues to add support for more spend types, enhanced collaboration tools, expanded compliance management, and deeper reporting/analysis functionality.

• Trace Spend values the relentless pursuit of simplicity, making finance easier for every team, and improving overall business financial health.​

   

• The leadership and team emphasize co-development, transparency, and collaboration across roles—aiming to “delight growth-stage and enterprise businesses” with automation and actionable insights.​

   

• The mission centers on enabling finance teams and business partners so that people and organizations thrive in a complex financial landscape.​

• The platform serves mid-market and enterprise clients spanning technology, HR, accounting, finance, and procurement, with adoption by both growth-stage companies and established global organizations.​

   

• Trace Spend’s user community benefits from collaborative engagement, ongoing training/support, customer-driven feature rollouts, and open lines with its product development team.​