LiveControlCompany is a private company specializing in cloud-based live video production and streaming, leveraging AI and machine learning to modernize traditional video production processes. It was founded in 2018 and is headquartered in Santa Monica, California, operating in media production, digital marketing, and publishing. The company employs between 65 and 100 people and focuses on live streaming, video production, camera robotics, and artificial intelligence technologies.
LiveControl was founded in 2018 and has shown steady growth, with a headcount of around 65 employees recently, experiencing moderate month-over-month and year-over-year growth. The company has positioned itself as an innovator by shifting decades-old video production workflows into the cloud and incorporating AI for automation and remote control of live events.
LiveControl has raised a total of approximately $33.2 million in funding over two rounds. Its Series A funding round took place on July 21, 2021, raising $30 million led by investors including Coatue Management, BoxGroup, First Round Capital, Susa Ventures, and TriplePoint Capital. Prior to that, the company raised a seed round of about $3.2 million.
The company has expanded its product capabilities significantly using AI and cloud technology to enhance remote video production and control. They position themselves as disruptors of traditional video production by automating many manual steps and enabling remote collaboration.
Recent advancements focus on AI integration and machine learning-driven automation to enable remote expert videographers to control cameras in real time and deliver high-quality live streams with less onsite presence. Features like simulated live events using pre-recorded videos and multi-platform simultaneous streaming have been highlighted recently.
LiveControl, their innovation-driven approach and focus on technology, automation, and customer empowerment suggest a culture valuing innovation, efficiency, and collaboration. Similar tech companies emphasize values such as trust, inclusiveness, care, and transformation in their work environment.
LiveControl serves a diverse user base including top universities, jazz clubs, Broadway theaters, and professional venues. Their platform is used globally to automate video production, collaborate remotely, and reach audiences worldwide. The user community appreciates the seamless live streaming experience, professional remote operation, advanced scheduling, and audience engagement tools.
