The typical implementation process for DemandScience software:
Initial consultation and scope definition: Align on campaign goals, audience segments, and integration requirements before formal kickoff.
Data integration: Connect CRM (e.g., HubSpot, Salesforce) and ingest account, lead, and opportunity data for segmentation, usually within the first week.
Platform onboarding and training: Receive platform access, walkthrough dashboard functionalities, and train internal users on campaign setup and insight tracking in week 2.
Campaign planning and targeting: Configure campaign parameters, select content assets, and establish targeting rules with DemandScience implementation and customer success teams.
Launch and monitor: Execute syndicated and ABM campaigns, monitor dashboard performance, and initiate ongoing optimization with expert support
DemandScience can be highly customized to fit specific business needs across targeting, campaign strategy, integrations, and reporting, with support for deep ABM tactics, tailored user journeys, and personalized assets.
ABM (Account-Based Marketing): DemandScience enables precise targeting based on custom account lists, buying groups, personas, geography, and job function, tailoring multi-channel outreach for specific business objectives.
Lead capture forms: It offers fully customizable forms (fields, design, call to action) and templates that can be adapted to the specific campaign, funnel position, or asset download goals; 81% of reviews verify custom form capability.
Content personalization: DemandScience’s recent investments in AI-driven website and asset personalization allow businesses to serve dynamic content, change calls to action, and adapt messaging for different audiences and segments.
Integrations: The platform supports direct integrations with HubSpot, Salesforce, and other leading CRMs/marketing suites, syncing company/contact/deal data for segment activation and tracking; campaigns can be powered by synced data for custom journeys.
Data enrichment and segmentation: Users can define unique segmentation rules using technographic, firmographic, behavioral, and intent data, including custom predictive scoring and rules for campaign outreach or sales enablement workflows.
Reporting and analytics: Custom KPIs, dashboard widgets, and attribution models allow teams to measure and optimize performance based on their exact business priorities and campaign structures.
Vertical solutions: The system supports industry-specific tailoring for tech, healthcare, finance, and professional services, leveraging relevant data sources and buyer signals to fit each vertical use case.
Multi-channel orchestration: Campaigns can be customized to include any combination of display, email, web, social, and event-based channels, with control over targeting, messaging, cadence, and retargeting.
DemandScience offers training and support programs for new users, including dedicated onboarding specialists, customized consultation, live training sessions, an extensive resource library, and hands-on support from their client experience (CX) team.
Dedicated onboarding and implementation specialists guide new users through platform setup, data integration, and best practices for campaign execution.
Structured live training sessions and platform walkthroughs for marketing, sales, and operational teams, focusing on ABM strategies, campaign creation, and data analysis.
Tailored strategic consultation to align the platform to specific business needs, audience segments, and use cases—especially during initial onboarding.
Each client is assigned a dedicated CX manager to provide personalized guidance, answer questions, resolve issues, and optimize campaigns through regular feedback.
On-demand support is available through various channels, including email, phone, and chat, with a reputation for responsive and actionable service—reviewers consistently note quick answers and attentive account teams.
The “review, learn, and optimize” approach supports continuous improvement and campaign performance tracking, with CX specialists collaborating on data-driven refinements.
Comprehensive resource library with product guides, tutorials, videos, webinars, playbooks, whitepapers, and infographics to support self-paced onboarding and advanced platform mastery.
Ongoing online events, expert sessions, and educational content for users to stay updated on platform capabilities and industry best practices.
DemandScience employs a set of security measures to protect data, including GDPR and CCPA compliance, data encryption, continuous risk assessments, vendor compliance audits, and prompt breach reporting protocols.
Compliance: The platform strictly adheres to GDPR, CCPA, and global privacy regulations, maintaining dedicated privacy and compliance teams to monitor evolving laws and ensure organizational alignment.
Encryption and technical safeguards: All data transferred and stored is protected using encryption and industry-standard safeguards against unauthorized access, malware (such as worms and Trojan horses), and damaging code.
Data minimization and retention: DemandScience minimizes the retention of personal data, removing it or de-identifying records once it is no longer necessary for business/legal purposes.
Role-based access: Data access is restricted to authorized personnel who are trained and bound by confidentiality agreements, limiting unnecessary exposure.
Vendor management: The company rigorously screens vendor and partner compliance with certifications, insurance, cybersecurity protocols, and contract controls, further reducing third-party risks.
Breach notification: DemandScience is committed to prompt notification and cooperation in the event of a data breach, including details and remedial action to both clients and relevant authorities.
Ongoing risk management: The company maintains a robust risk assessment and management program, including policy development, evidence gathering, and continuous alignment with global standards.
Transparency and user controls: Data subjects have rights to access, correction, and withdrawal, and clients are supported in exercising these rights under privacy law mandates.
CAN-SPAM Act: Electronic communications strictly follow CAN-SPAM guidelines for transparency, consent management, opt-out mechanisms, and accurate header information.
External audits: DemandScience regularly undergoes assessments of its attack surface and external security posture, securing higher ratings based on analysis and monitoring.
DemandScience releases updates regularly, with platform enhancements, feature rollouts, and integrations often following a monthly or quarterly cadence, and all CRM data integrations in connected environments (like HubSpot or Salesforce) update on a daily automatic cycle.
Major platform enhancements, new solution rollouts, and significant product features are typically released on a quarterly schedule, indicated by new product announcements and digital audience features.
Incremental updates, such as bug fixes, UI improvements, and API/connector enhancements, are deployed more frequently—often monthly—to ensure up-to-date user functionality and security alignment.
Core data integration layers (such as CRM, audience, and campaign objects) are set to refresh automatically—HubSpot and Salesforce integrations, for instance, ingest and sync new company, contact, and deal data every day, ensuring campaigns operate on the latest information.
Feature updates and platform improvements are rolled out in a staged, managed process, often accompanied by in-app prompts, email notifications, documentation updates, and support team outreach to ensure users understand new tools and changes.
Major enhancement releases are often announced through press releases and user communication channels, including detailed notes, risk disclosures (if applicable), and education on new capabilities or workflow impacts.
DemandScience’s policy on data ownership and portability establishes that customers retain rights over their own content and are provided both contractual and technical means for data access, transfer, and control, but with significant boundaries regarding supplementary or aggregated data and associated privacy laws.
Customers retain ownership of all content submitted to DemandScience environments and products, as outlined in Terms of Use/Service.
For prospecting and enrichment data supplied by DemandScience (such as buyer intelligence or supplementary datasets), customers may use and process the data for specified business purposes. However, restrictions exist: resale, broad dissemination, or sharing outside the intended use requires prior written consent from DemandScience, in alignment with privacy laws and contractual agreements.
Each party (DemandScience and the customer) acts as an independent controller for any copy of personal data they receive or process, with obligations for privacy protection, regulatory compliance, and prompt remediation in case of misuse or breach.
Customers can access and export their provided data and campaign results in structured, machine-readable formats, consistent with GDPR, CCPA, and contractual principles of data portability.
The Data Transfer Agreement specifies categories and procedures for personal/business data transfer, including the right for customers to receive a copy of data relating to their business or campaign usage (business contact info, performance data, etc.) for migration or backup purposes.
Data portability does not extend to derivative datasets, aggregated market intelligence, or proprietary analytic models created by DemandScience, unless explicitly mentioned in contracts. Personal data inferred or aggregated from multiple sources may be excluded from standard portability.
DemandScience provides flexible terms for scaling up or down as organizational needs change, with models that support dynamic contract expansion, non-annual commitments, and customized volume adjustments for campaigns and data solutions. Here are the core data points:
Flexible contract structure: DemandScience does not require all customers to sign annual contracts up front; agreement terms can be tailored to organization size and expected usage, allowing for shorter, project-based, or rolling commitments where appropriate.
Rapid scale capability: Organizations can increase lead volume, campaign activity, and data services as pipeline, territory, or product expansion demands grow, with immediate access to expanded resources through the platform’s modular licensing and service tiers.
Downscaling: Customers may reduce spend, volume, or scope by adjusting campaign parameters, segmentation, or service frequency without penalty at renewal or by negotiating contract amendments mid-term (with notice).
Dedicated account management: Scaling changes are supported by DemandScience’s customer success team, who help recalibrate campaigns, audience segments, and reporting approaches to align with evolving goals.
Data integrity and quality: As businesses grow, DemandScience maintains high standards for data accuracy, periodic cleansing, and compliance, ensuring quality per unit even as lead or data volumes expand.
Acquisition and integration: For organizations scaling through acquisition or merging business units, DemandScience supports rapid onboarding of new entities and alignment of sales compensation (as illustrated by internal sales growth and commission management case studies).
Commercial model: Flexible, mix-and-match technology and data offerings mean organizations can increase or decrease product usage, enter new markets, or adjust scope without restrictive annual lock-in or prohibitive amendment fees.
Custom segmentation: Target account lists, content assets, and campaign rules can be refreshed or expanded as needed—allowing for both vertical and horizontal scaling to support new business lines, geographies, or market segments.
DemandScience contracts generally feature automatic renewal for periods equal to the original term unless otherwise stated, with cancellation allowed via written notice or in specific situations such as insolvency, breach, or mutual agreement. Financial and assignment obligations vary based on the reason for termination.
Most contracts automatically renew for new terms equal to the initial duration unless one party provides written notice of intent not to renew before the end of the current period (the required notice window is defined in the Order Form or main contract).
Pricing, scope, and other service terms can be renegotiated during renewal, offering flexibility for both parties to update goals and conditions prior to a new term.
Contracts may be cancelled for cause (such as breach or non-performance), insolvency, or mutual agreement, following written notification protocols laid out in the agreement.
General cancellation (“for convenience”) and service termination are possible, but any obligations for fees or payments incurred prior to termination must be settled in full.
Upon cancellation, client data and content are deleted from the service environment; it is advised to export or back up all relevant materials before requesting cancellation.
Termination for cause (DemandScience or customer) triggers special financial terms:
If DemandScience terminates for cause, the customer owes fees for the full contract period, even if unused.
If the customer terminates for cause, DemandScience refunds prepaid fees attributable to the post-termination period, but the customer is still liable for all services up to the effective termination date.
Notice requirements and assignment rules protect both parties from unilateral transfers of services or obligations unless agreed in advance or permitted by the contract (e.g., in case of mergers, affiliates, etc.).
DemandScience software meets a wide range of compliance standards, with strong alignment to global data privacy and protection frameworks, rigorous risk assessment, continuous employee training, strict vendor audits, and transparent breach escalation processes.
GDPR (General Data Protection Regulation): DemandScience processes and stores EU personal data according to GDPR requirements, supporting data subject rights, contractual safeguards, and cooperation with regulatory authorities.
CCPA (California Consumer Privacy Act): Provides full support for CCPA compliance on consumer data, including opt-out, transparency, and rectification rights.
UK GDPR: Complies with the post-Brexit UK privacy regime, mirroring GDPR-level data controls in the UK.
TCPA (Telephone Consumer Protection Act): Ensures marketing outreach complies with TCPA requirements for US phone and SMS campaigns.
CAN-SPAM Act: All email communications meet CAN-SPAM requirements, including opt-outs, truthful headers, and clear identification practices.
Global regulatory compliance: Dedicated Privacy & Compliance team monitors evolving regulations worldwide, ensuring continued alignment and readiness for new laws or sector mandates.
SOC 2 reporting: DemandScience offers SOC 2 audit reports to customers, demonstrating it has designed and operates controls around security, availability, integrity, confidentiality, and privacy for cloud services.
Vendor compliance screening: Third-party vendors undergo rigorous compliance and security audits, including insurance requirements, cybersecurity controls, and contractual obligations.
Advanced risk assessment: Continuous review and improvement of policy and procedures for global privacy laws, with mapping to global standards and reporting for transparency.
