Boulevard is a software-as-a-service (SaaS) company that provides a client experience platform specifically designed for appointment-based self-care businesses. These include salons, spas, medspas, and barbershops. The platform helps streamline operations and elevate customer service through tools for scheduling, payments, marketing, and client relationship management.
Boulevard was founded after its creators spent time working behind the front desk of salons to understand the challenges faced by self-care professionals. They identified inefficiencies in scheduling and client management and built Boulevard to address those gaps.
Boulevard has raised nearly $190 million through multiple funding rounds:
The company’s valuation reached nearly $800 million in 2025, up from $595 million in 2022.
Boulevard’s platform includes a wide range of features tailored to the self-care industry:
Boulevard continues to innovate with new tools and enhancements:
Boulevard serves a large and growing community of professionals and businesses:
Its user base spans salons, medspas, barbershops, and spas across the United States.
