Apptoto (legal name: Go‑Cort, Inc.) is a privately-held SaaS company founded in 2010 by Frank Cort in Bend, Oregon. Its mission is to help appointment-based businesses reduce no-shows, boost engagement, and streamline operations by integrating automation into existing workflows. The platform is trusted by thousands of organizations in over 90 countries, serving sectors like healthcare, legal, real estate, education, and home services.
Inspired by a local barber’s struggle with no-shows, Frank Cort built the first version of Apptoto after noticing a barber shop that went from packed to empty in a single day due to missed automated reminders. Since its founding, Apptoto has maintained a lean team of around 9–11 employees, while growing steadily through word-of-mouth and strong user retention. As of recent estimates, it generates approximately $900K–$1M in annual revenue, showing consistent performance from its lean operating model.
Apptoto delivers a robust appointment management platform comprised of:
These core features are reinforced with multilingual messaging, HIPAA compliance, and SOC 2 Type 2 certification.
Recent enhancements include:
These additions strengthen the platform’s utility for complex scheduling environments and enhance its position as a comprehensive client communication solution.
Apptoto embraces a product-focused, value-oriented culture rooted in efficiency, transparency, and customer-centricity. Its founding story highlights a passion for eliminating no-shows and simplifying workflows, with a small, agile team dedicated to helping clients achieve measurable business impact. The company is transparent about employee roles and passions—from coding to client success—reflecting a close-knit, purpose-driven environment. Comparably reports average salaries of around $87K, demonstrating solid investment in its people.
Apptoto serves a diverse global user base of thousands of businesses in over 90 countries, spanning solo practitioners to mid-size firms. Notable customers include major enterprises like Google, New York Life Insurance, and Twitter, showcasing its scalability across use cases and industries.
