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Table of Contents

• What is Digital Signage Software?
• What are the common features of Digital Signage Software?
• What are the benefits of Digital Signage Software?
• How much does Digital Signage Software cost?
• Key considerations when purchasing Digital Signage Software

What is Digital Signage Software?

Digital Signage Software facilitates creating, scheduling, and presenting digital content, including images, videos, text, graphics, and animations on various screens, such as smartphones, tablets, televisions, and computer monitors. As a content management tool, it offers templates and designs for creating visually appealing and engaging content on displays affixed to lobby walls, positioned near exit doors, integrated within the conference rooms, or utilized as an interactive kiosk.

A digital signage software solution offers remote content management capability, simplifying updating, monitoring, and overseeing content exhibited on numerous screens from a centralized location. Additionally, this tool offers analytics capabilities to extract insights about audience engagement, screen uptime, and facial recognition data for content performance assessment.

What are the common features of Digital Signage Software?

• Content scheduling: Specify precise time and date for content playback. Users can schedule content to change throughout the days, weeks, or months, allowing for different messages or promotions for various themes or occasions.
• Media library: Store and manage multimedia content, including images, videos, audio, and text files used in digital signage campaigns. Users can access the library to upload or repurpose existing content at any time.
• Multi-screen support: Display content across multiple screens simultaneously. Users can create content that spans multiple displays, such as a video wall or a multi-panel. The feature allows layout customization to arrange displays in various configurations, such as a grid, mosaic, extended landscape, or portrait.
• Remote display management: Manage, control, and monitor the performance of digital displays from a remote location. Users can upload, edit, and schedule content by accessing the digital display from the software dashboard. The feature also allows remote troubleshooting and adjusting display or content issues.
• Access controls/permissions: Manage and restrict user access to the software functionalities and content. These roles determine what actions users can take within the software. Common roles include administrative, content creation, scheduling, and viewing.

What are the benefits of Digital Signage Software?

• Increases engagement with dynamic content: Videos, animations, interactive maps, product catalogs, and surveys created using a digital signage system capture viewers’ attention and make the message memorable. These are updated in real time for users to display current and relevant content such as news headlines, social media feeds, weather updates, advertisements, etc. Users can personalize content based on their target audience. For example, retail stores can display product recommendations based on customer demographics or purchase history.
• Optimizes business cost: Traditional printing signage requires regular updates, reprints, and distribution, incurring ongoing costs for design, material, and labor. Digital signage eliminates the need for printed materials and costs associated with manually replacing and updating static signage. Additionally, digital content can be repurposed for other marketing and communication channels, maximizing the returns of content creation efforts. In some cases, users can generate additional revenue through advertising partnerships and the sale of ad space on displays.
• Maintains consistent branding across displays: A digital signage solution offers templates to customize content with font, logo, colors, and other layout elements, adhering to the brand standards. All the created and approved templates are stored in the media library to ensure the latest and updated elements are displayed across screens for brand consistency.
• Provides insights into audience engagement: Users can access the content performance metrics using the analytics capabilities of digital signage software to understand how audiences interact with the displayed content. This data includes metrics such as most viewed, duration of engagement, and which messages receive the most attention. The tool offers touch heatmaps for touchscreen displays, visually representing where users most frequently touch the signage screen. Some advanced tools also offer facial recognition to gather demographic information such as age and gender and assess viewer engagement based on facial expressions and attention span.

How much does Digital Signage Software cost?

Most digital signage software products on the market are priced “per screen, per month,” and their entry-level pricing plan ranges from $8 to $75+*. An enterprise product that’s priced higher may include additional features such as approval workflow, audit logs, playlist and device tag filters, training, and priority support.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of October 10, 2023.

Key considerations when purchasing Digital Signage Software

• Opt for unlimited digital signage screens. Some digital signage software limits the number of screens allowed to display content. This limit varies for different subscription plans, and in some cases, users may have to pay per screen. Look for a software plan that aligns with your screen requirements to get the maximum returns from the investment.
• Evaluate the content types. Understanding the types of content, the business plans to display will help select the right software that aligns with the specific business needs and goals. Determine the range of content intended to be displayed, including images, videos, animation, text, feeds, news, live data, and other interactive digital signage content. Check if the selected software allows creating desired content in common formats, including JPEG, PNG, MP4, and HTML.
• Consider the reporting and analytics capabilities. The selected digital signage solution should allow monitoring of the content performance metrics such as dwell time, touch interactions, and most viewed content. This feature is valuable for adjusting the displayed content in real time and enhancing audience engagement.