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Table of Contents

• What is Affiliate Software?
• What are the common features of Affiliate Software?
• What are the benefits of Affiliate Software?
• How much does Affiliate Software cost?
• Key considerations when purchasing Affiliate Software

What is Affiliate Software?

Affiliate Software helps marketers set up, run, and manage affiliate marketing campaigns which are commission-based marketing models. In this type of marketing, a third-party affiliate advertises or promotes your company's offerings, and earns a commission based on the sales or traffic generated by their promotion.

An affiliate tool tracks metrics such as click-through rate, sales, and the number of contacts generated so you can analyze the performance of each affiliate and your overall affiliate campaign. You can also generate reports to compare the performance of multiple affiliates or affiliate programs.

What are the common features of Affiliate Software?

• Affiliate management: Track affiliate partners' promotion of your products or services and any associated sales. This feature also lets you onboard affiliates, create and share contracts, and make payments.
• Banner management: Create digital banners to promote your offerings. You can upload these banners on your website or social media and distribute them to affiliate partner sites.
• Fraud detection: Identify fraudulent activities within an affiliate program by leveraging various techniques and algorithms of the tool that detects suspicious behavior such as click fraud, fake leads, or unauthorized activities.
• Lead generation: Capture potential customer leads generated by an affiliate marketer by leveraging tools such as lead generation forms and landing pages. This feature also provides tracking capabilities to attribute leads to specific affiliates.
• Social promotion: Enable affiliates to promote products or services on social media platforms by sharing affiliate links, banners, or promotional content on social networks, including Facebook, Twitter, and Instagram.

What are the benefits of Affiliate Software?

• Increases audience outreach: Affiliates, with their diverse marketing channels and affiliate networks, can effectively promote products and services to their audiences, which may extend beyond the reach of your business. By implementing affiliate marketing campaigns, you can tap into the existing customer base of the affiliates and expand the reach of your business offerings, ultimately reaching a wider audience and driving more potential customers to your business.
• Helps with affiliate tracking and management: The tool lets you manage multiple affiliate programs within your affiliate network via a centralized affiliate dashboard. This affiliate dashboard tracks the performance of your affiliate partners and provides valuable data on sales, impressions, leads, clicks, and website traffic generated through their promotions. It offers a comprehensive overview, enabling you to monitor and analyze the effectiveness of each affiliate program and make informed decisions to optimize your marketing strategies.
• Simplifies payments: The software automatically tracks the number of leads or conversions generated by affiliates, calculates their commission, and facilitates online payments. This functionality eliminates the potential for human errors associated with payment miscalculations or delays. By automating the payment process, the software ensures accurate and timely compensation for affiliates, streamlining administrative tasks and improving overall efficiency in managing the affiliate program.
• Saves marketing cost: Affiliate marketing software allows you to establish and operate commission-based affiliate programs, where you pay an affiliate marketer only when they successfully refer a sale. This approach eliminates the need for upfront investment in advertising and marketing campaigns, as you only pay for actual results. It's a cost-effective strategy as you pay on the basis of affiliate performance, maximizing your return on investment for promotional efforts.

How much does affiliate software cost?

Most affiliate software solutions on the market are priced on a "per month" basis, and their entry-level pricing plans range from $25 to $750* per month. An enterprise product that's priced higher may include additional features such as multi-level marketing, email marketing, performance marketing, and unlimited affiliates.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of July 3, 2023.

Key considerations when purchasing Affiliate Software

• Look for the custom affiliate commission option: With an affiliate platform that offers customizable affiliate commissions, you can personalize your rewards system according to your requirements. For instance, you can implement pay-per-sale commissions, where affiliates earn a percentage from referred sales. Alternatively, you can set commission triggers based on visitor actions, such as signing up for a website demo. Customization capabilities enable you to optimize your affiliate program and provide stronger incentives for partners to promote your products or services.
• Verify traffic monitoring capabilities: Traffic monitoring capabilities for affiliate marketing software enables you to track the activity of visitors referred by your affiliate marketers. You can view the source of their traffic and track the number of clicks, impressions, or purchases they make. Additionally, you can use this information to optimize your affiliate programs for better results.
• Assess anti-fraud measures. An affiliate platform that lets you implement anti-fraud measures, such as fraud filters and IP address blocking, and can help prevent spam and bot traffic. These measures filter your website traffic based on criteria such as IP address and user behavior to ensure your affiliate program's data is accurate and trustworthy. They also prevent hackers from using bots to create fake accounts on your website or perform actions such as clicking on an advertisement.