Wufoo is a cloud-based form builder platform that enables users to create online forms for data collection, surveys, event registrations, and payment processing. It was developed to simplify the form-building process, allowing users to design and deploy forms without needing to write code. Wufoo is known for its intuitive drag-and-drop interface, customizable templates, and seamless integrations with third-party tools like PayPal, Stripe, Mailchimp, and Salesforce. The company operates in the B2B SaaS space and is currently a subsidiary of Momentive Inc. (formerly SurveyMonkey).
Wufoo was founded in 2006 by Chris Campbell, Kevin Hale, and Ryan Campbell under the parent company Infinity Box Inc. The founders identified inefficiencies in traditional form creation and aimed to democratize the process by making it accessible to non-technical users. After presenting their idea to Y Combinator, they received seed funding and launched Wufoo after six months of development.
The platform quickly gained traction due to its ease of use and innovative approach. Wufoo reduced form-building time from days to minutes, which appealed to freelancers, small businesses, and nonprofits. Over time, it expanded its feature set and user base, becoming a popular choice in the online form builder market.
Wufoo raised a total of $225,000 in funding across two rounds:
Despite its modest funding, Wufoo achieved profitability and sustained growth. In 2011, it was acquired by SurveyMonkey for approximately $35 million, marking a successful exit for its founders and investors.
As of 2025, Wufoo generates an estimated $580K in annual revenue with a small team of fewer than 10 employees.
Wufoo’s core product is its online form builder, which includes:
Wufoo supports multilingual forms, including Arabic, and offers secure data handling with SSL encryption and compliance with GDPR and HIPAA (on select plans).
Wufoo itself has not made any acquisitions, but its acquisition by SurveyMonkey (now Momentive) in 2011 allowed it to expand its infrastructure, security, and enterprise capabilities. Under Momentive, Wufoo benefited from access to SOC 2-certified data centers, enhanced compliance protocols, and broader market reach.
While Wufoo has maintained its core simplicity, it has gradually introduced:
Wufoo does not currently offer native AI features, but it can be integrated with AI platforms via Zapier and other automation tools.
Wufoo was built on the principle of accessibility and simplicity. The founders emphasized creating tools that empower users to build without technical barriers. The company culture reflects a lean, user-focused approach, with a small team dedicated to maintaining product quality and customer satisfaction.
As part of Momentive, Wufoo aligns with broader values of data privacy, innovation, and user empowerment. It supports remote work and maintains a minimalistic operational footprint.
Wufoo serves a diverse user base that includes:
The platform has been used by millions of users globally, and its community includes developers, marketers, and business owners who value ease of use and reliability. Wufoo maintains an active Help Center, blog, and tutorial library to support its users.
