WildApricot is a prominent provider of cloud-based membership management solutions, primarily serving small and medium-sized nonprofits, associations, clubs, and community organizations. Its platform is designed to simplify administrative tasks, automate processes, and help organizations grow and engage their communities more effectively. The company is headquartered in Toronto, Canada, and operates as a subsidiary within a larger technology group
WildApricot was established in 2001 in Toronto. The company was co-founded by Dmitry Buterin and a small team of entrepreneurs who saw a need for easier online management of member-based organizations. The first version of the software launched in 2006 and quickly gained popularity for its user-friendly approach. Over the years, WildApricot has experienced steady growth, expanding its reach to tens of thousands of organizations and millions of members worldwide. By late 2022, it was serving more than 32,000 organizations and supporting over 10 million active members.
WildApricot operated independently and was privately held until its acquisition. The company’s major financial milestone was its acquisition by Personify, a Texas-based provider of constituent management software, in 2017. While the financial details of the acquisition were not publicly disclosed, industry estimates place WildApricot’s annual revenue between $5 million and $25 million, with a workforce of approximately 100 to 250 employees. The acquisition allowed WildApricot to accelerate its growth and expand its product offerings.
WildApricot’s platform is known for its comprehensive and easy-to-use features, which include:
The acquisition by Personify in 2017 marked a significant milestone in WildApricot’s history, greatly expanding its resources and market reach. The integration with Personify’s suite of solutions enabled WildApricot to introduce new features such as an online store, a dedicated mobile app for members, and its own payment processor. These enhancements have broadened the platform’s appeal and allowed it to serve larger and more diverse organizations.
WildApricot is committed to continuous improvement, regularly rolling out new features and enhancements. Recent innovations include:
WildApricot fosters a customer-focused culture, emphasizing transparency, integrity, and responsiveness. The company values collaboration, innovation, and inclusivity, supporting organizations of all sizes and backgrounds. Its support team, educational resources, and active user community reflect a strong commitment to customer success and ongoing improvement. WildApricot also prioritizes accessibility and strives to make its platform usable for everyone, including people with disabilities.
WildApricot serves a diverse and engaged user base of over 32,000 organizations and more than 10 million members worldwide. Its customers range from small volunteer-run clubs to large professional associations and nonprofits, with a strong presence in the United States, Canada, and Australia. The platform is particularly well-suited for organizations with up to 50,000 contacts, but also offers solutions for larger, multi-chapter groups. WildApricot encourages knowledge sharing and peer support through its forums, webinars, and educational resources, fostering a vibrant and collaborative community.
