Vestd

Vestd is a specialized equity management and 'sharetech' platform designed to simplify the complexities of sharing ownership within private companies. Primarily focused on the UK market but expanding internationally, the platform serves as a single source of truth for a company's equity data, automating everything from cap table management to the issuance of tax-efficient share schemes. It is the first and only platform in its category to be directly authorized and regulated by the Financial Conduct Authority (FCA), providing a layer of trust and compliance that is unique in the equity management space. The platform enables business owners, founders, and CFOs to design and launch popular schemes like Enterprise Management Incentives (EMI), Company Share Option Plans (CSOP), and Growth Shares with guided workflows that eliminate the need for expensive external legal or tax advice for routine tasks. By integrating directly with Companies House, Vestd ensures that a company's statutory records are always in sync with its internal cap table, automating the filing of share allotments and other regulatory notifications. Beyond administration, Vestd provides individual dashboards for shareholders and employees, allowing them to visualize the real-time value of their stakes and model future exit scenarios, thereby fostering a culture of ownership and long-term engagement.

Vestd’s primary competitive advantage lies in its specialized focus on the UK regulatory and tax landscape, combined with its status as the only FCA-regulated equity management platform. While global competitors like Carta or Ledgy provide broad equity tools, Vestd is purpose-built to navigate the specific intricacies of UK law, such as HMRC-compliant Enterprise Management Incentives (EMI) and Company Share Option Plans (CSOP). This local expertise allows Vestd to offer 'guided scheme design' and in-house valuation services that ensure maximum tax certainty—something many international competitors struggle to match with the same level of granular detail. Another significant differentiator is the platform's 'two-way' integration with Companies House. Most equity tools require manual updates to official government records after internal cap table changes, but Vestd automates this process, filing the necessary forms instantly and ensuring 100% accuracy between the platform and the public register. This level of automation extends to the generation of legal documents; Vestd includes all necessary agreements and resolutions within its subscription price, removing the need for companies to hire external lawyers for routine share movements. Furthermore, Vestd’s commitment to the 'ownership effect' is reflected in its superior user experience for non-admin users. The stakeholder dashboards are widely praised for their clarity, providing employees and investors with a transparent view of their equity value and vesting schedules, which significantly boosts retention and engagement. By being B Corp certified and ISO 27001 compliant, Vestd also offers a level of ethical and technical assurance that resonates with modern, values-driven enterprises. Its acquisition of and merger with Trica Equity in 2025 further signals its intent to provide a seamless cross-border experience for companies with footprints in both the UK and emerging markets like India.

• Small Business
• Mid-Market
• Enterprise