Vello

Vello is a client engagement platform designed specifically for veterinary practices. Purpose-built to integrate seamlessly with IDEXX’s practice management systems—including ezyVet, Neo, and Cornerstone—Vello addresses one of the most pressing challenges in veterinary medicine: effective, streamlined communication between practices and pet owners. By consolidating client interactions into a centralized digital system, Vello supports efficient operations, fosters stronger client relationships, and ultimately drives better health outcomes for pets. From the outset, Vello was engineered to remove the friction and inefficiencies that traditionally hampered veterinary client communications. Veterinary teams often spend excessive time switching between phone calls, emails, and assorted messaging tools—methods that not only slow down workflows but also contribute to missed appointments and administrative backlogs. Vello’s unified platform automates and digitizes these communication processes, allowing clinics to manage all touchpoints with pet owners through a modern, intuitive interface that is accessible both to staff and clients across devices. One of Vello’s core innovations is its automated appointment and health service reminders, delivered via email and SMS. These reminders are directly integrated with the practice’s patient records and calendars, ensuring that clients receive timely notifications about upcoming appointments, preventive care, and wellness visits. Each reminder includes direct links for clients to confirm their visits, review tailored pre-appointment instructions such as sample collection checklists or necessary paperwork, and access additional resources to ensure compliance and preparedness. This automation not only saves valuable staff time but, critically, has been shown to reduce appointment no-shows by up to 19%, allowing clinics to see more patients and boost their overall productivity. The platform’s two-way texting feature transforms how practices converse with clients. Veterinary teams can send and receive SMS messages (including photos), employ quick-reply templates, and set auto-responses for out-of-office hours—all without character count limitations or additional fees. These interactions are automatically logged into the client’s communication history, maintaining a comprehensive record that is invaluable for care continuity and compliance documentation. Vello also reimagines the appointment scheduling experience. The platform offers online scheduling that syncs with live practice calendars and respects practice preferences for appointment types and timing. Clients can request appointments directly from reminders or through a mobile-friendly portal without the hassle of app downloads or passwords. This self-service approach reduces barriers for clients, increases convenience, and further lessens the workload on veterinary reception staff.

Vello has rapidly established a strong competitive edge in the veterinary client engagement market thanks to its distinctive blend of deep integration, automation, and user-centered design. One of its most significant advantages is that Vello is purpose-built for seamless integration with IDEXX’s leading practice management software products, such as ezyVet, Neo, and Cornerstone. This native integration eliminates the data silos and manual entry burdens commonly found in practices using standalone communication tools. As a result, all communications, appointments, and reminders are automatically synced with patient records and practice calendars, which drastically reduces administrative overhead and ensures accuracy across every client interaction. Another core differentiator lies in Vello’s advanced automation features. The platform streamlines appointment reminders, confirmations, and health service notifications through both email and SMS, leveraging automation to reduce no-shows by up to 19%. These reminders are actionable, allowing clients to confirm visits, access detailed pre-appointment instructions, and even upload necessary forms or samples—all from mobile-friendly links with no password required. This focus on real compliance and practice workflow optimization sets Vello apart from competitors that may offer only basic messaging or require more client friction to confirm or update bookings.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)