TrueLark, formerly known as FrontdeskAI, is a software company based in Palo Alto, California. It specializes in AI-powered customer communication tools designed to automate interactions for service-based businesses. The platform helps businesses manage bookings, answer inquiries, and engage customers across multiple channels like phone, SMS, and web chat.
TrueLark was co-founded by Srivatsan Laxman (CEO) and Supriya Rao (CTO), both of whom previously launched a startup called Scibler. The company initially focused on automating front-desk operations for wellness and fitness businesses, later expanding into salons and other service sectors. Its growth was driven by the increasing demand for 24/7 customer engagement and operational efficiency.
TrueLark raised nearly $6 million across three seed rounds before being acquired:
Investors included BluePointe Capital, The Fabric, pi Ventures, and several angel investors. The company was acquired in May 2025 by Weave, a Sacramento-based customer communication platform, for $35 million.
TrueLark’s platform is built to automate customer interactions with minimal human intervention. Key features include:
Recent updates have focused on usability and performance:
TrueLark promotes a culture of innovation, accessibility, and customer empowerment. It is women-founded and women-led, with a strong emphasis on inclusive leadership and customer-centric design.
TrueLark serves thousands of small and medium-sized businesses, primarily in the wellness, fitness, and salon industries. Its community benefits from active support channels, onboarding resources, and a high automation success rate—most businesses only need to manually follow up in fewer than 5% of cases.
