SpinupWP is a modern cloud server control panel focused on managing WordPress sites with high performance and ease, bridging the gap between self-hosting and managed WordPress hosting. Founded in 2017, it originated as a product under Delicious Brains and became an independent company after Delicious Brains was sold to WP Engine in June 2022. The company is based primarily in Truro, Nova Scotia, Canada, and has a small but talented team of developers and technical support professionals distributed globally. Its mission is to empower developers and sysadmins with full control and expert guidance in server management, particularly targeting WordPress hosting environments.
SpinupWP was created by Brad Touesnard, who continued with the company independently after the parent company's acquisition. Initially developed to transform WordPress hosting by offering a next-generation server control panel, SpinupWP has seen gradual growth by appealing to developers and agencies needing a powerful yet user-friendly hosting management tool. Their approach effectively combines DIY server management freedom with managed hosting convenience.
indicating it likely remains privately held and possibly bootstrap-funded or supported under Delicious Brains before spinning off as a standalone company in 2022. The sale of Delicious Brains to WP Engine might have influenced SpinupWP's independent financial trajectory.
The company focuses on organic growth and product expansion via continuous feature updates relevant to WordPress developers and hosting professionals. After becoming an independent company in 2022, it has added notable features like the WordPress Magic Login and expanded its API and SDK offerings to enable remote site and server management.
WordPress Magic Login allowing one-click admin access from the control panel.
Enhanced API/SDK for automated server and site management.
Improved caching strategies including Redis caching and browser caching rules specially tuned for WordPress and WooCommerce sites.
SpinupWP promotes a culture of empowerment for developers and sysadmins, emphasizing control, ease of use, expert guidance, and community support. The team comprises technically skilled individuals passionate about web technologies, systems management, and cloud infrastructure. They value problem-solving and collaborative sharing of solutions, with a distributed team that reflects diversity and a dedication to quality WordPress hosting experiences.
SpinupWP's user base includes WordPress developers, web development agencies, bloggers, and non-technical users who want to manage their WordPress hosting more effectively. It benefits those who prefer a middle ground between fully managed and completely DIY hosting. The community respects SpinupWP for its straightforward UI, reliability, advanced features tailored specifically for WordPress, and responsive technical support. Customer reviews highlight its suitability for both smaller agencies and independent developers looking for fast, secure hosting controls.
