Reprice AS, founded in 2020 by Anders Åberg and based in Sandefjord, Norway, is a VC-backed private company with 7–10 employees. It offers cloud-based dynamic pricing and competitor-price tracking tools tailored for e-commerce retailers. The platform integrates with ERP systems and data sources like PriceRunner and Klarna, using analytics to optimise prices.
Originating from Åberg’s firsthand need to automate pricing, Reprice was incubated in Norway and later entered StartupLab and the DNB NXT accelerator (2024). From its 2020 launch, the company has steadily developed its core rule-based engine and nurtured a customer-driven roadmap.
Reprice has completed two early-stage funding rounds (2022 and 2023), backed by Skagerak Capital, Sprettert, and StartupLab. Though PitchBook shows undisclosed funding amounts, Tracxn and Crunchbase confirm the 2022–23 VC investments. Valuation remains undisclosed due to limited exit or public data.
Reprice delivers competitive pricing tools, including:
Updates are released regularly (monthly/bi-weekly), often driven by feedback. Their GitHub, blog, and direct customer interaction showcase new UI enhancements, rule-engine improvements, and shop-integration upgrades. While a formal roadmap isn’t public, the product evolves with a transparent, customer-centered process.
Reprice emphasizes customer-driven development, agile support, and personal engagement. With just one Glassdoor review (5.0/5), employees cite “amazing work culture,” teamwork, and passionate leadership. Flexible working hours, remote options, and collaborative values are highlighted on its recruitment page.
Reprice serves over 100 online merchants, particularly in Europe, across catalogs of 5k–20k+ SKUs. Customers praise strong ROI (140–500% growth), flexible rule logic, and responsive support. With 1,225 LinkedIn followers and an active accelerator presence, Reprice maintains modest yet growing visibility.
