Reffine DXP

Reffine DXP is a no-code digital experience platform tailored for automotive brands, offering a streamlined way to create, manage, and localize websites across global markets. Its core features include a visual block-based editor that allows teams to build brand-compliant websites without writing code, ensuring consistency while enabling regional customization. The platform supports multilingual content, including right-to-left languages like Arabic, and integrates seamlessly with over 30 third-party systems such as Salesforce and Stripe. Reffine also includes tools for managing vehicle data, real-time stock availability, and lead generation forms. A standout feature is its AI-powered image sorting tool, which uses deep learning to automatically organize vehicle images for digital showrooms. Hosting is flexible, with options for Reffine Cloud™ or dedicated infrastructure, and the platform is built on modern open-source technologies. Overall, Reffine DXP empowers automotive OEMs to deliver fast, scalable, and localized digital experiences with operational efficiency and brand integrity.