Profi

Profi is a modern, cloud-based platform that serves as a complete operating system for coaches, consultants, care providers, and wellness teams. Profi evolved from Trigubenko’s initial coaching marketplace, Awarenow, into a full-fledged SaaS platform that integrates all operational and client-facing functions required by service professionals. The company’s mission is to eliminate inefficiencies in service delivery by giving providers a single, secure space to manage scheduling, content, billing, and client engagement—allowing them to focus on impactful work rather than administrative overhead. The company’s roots lie in the post-pandemic digital transformation of the professional services and mental wellness sectors. Profi was created to cater to “solopreneurs,” small coaching teams, and large organizations embracing hybrid or virtual delivery models. In 2022, the platform raised $6 million in seed funding, with investors from firms like Robinhood, McKinsey & Co., and WhatsApp, enabling product scaling and cross-sector adoption. Since then, Profi has expanded its reach beyond its original coaching niche, serving wellness providers, therapists, consultants, accountants, law firms, and healthcare startups that need modern, secure, and automated client management technology.​ Profi unifies what many tools still separate: program management, scheduling, billing, communication, telehealth, and analytics. Each provider is given a private workspace with customizable calendars, branded booking links, integrated video conferencing, and secure forms or journaling templates. Clients access their own on-brand portals to book sessions, join telehealth calls, message providers, fill out progress forms, and make payments. The system’s AI-based workflow automation and care orchestration identify repetitive administrative tasks, helping automate follow-ups, data reporting, or routine messaging. Its modular architecture supports program creation, content hosting, collaborative journaling, and group or one-on-one interactions, making it flexible enough for both clinical supervision programs and leadership coaching academies.​

A defining advantage is its full client journey management model. Profi integrates scheduling, telehealth, forms, journaling, content sharing, and progress tracking into a single client portal. Clients can book sessions, fill pre‑visit assessments, pay invoices, and access customized resources all in one secure space. This strengthens longitudinal engagement and reduces administrative waste—helping providers reclaim up to 30% of time normally lost to fragmented systems. Coaches and care teams get an instant overview of client progress, attendance patterns, and resource usage through real‑time analytics dashboards.​ Equally critical is Profi’s focus on collaboration and care orchestration, setting it apart from solo‑use coaching tools. Teams working in concierge medicine, corporate leadership development, or wellness networks can coordinate programs across multiple coaches or clinicians. Shared dashboards, AI‑powered workflows, and role‑based permissions allow administrators and team members to work transparently. Its integration with HeadsUp health data (coming soon) will further extend this capability, enabling wearables and lifestyle metrics to flow directly into care dashboards for personalized analysis.​

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)