Productsup is a leading Product-to-Consumer (P2C) platform that helps businesses manage, optimize, and distribute product content across various channels. The platform processes over two trillion products a month, enabling companies to deliver consistent and engaging product experiences. Trusted by over 1,000 global companies, including Coca-Cola, Sephora, and ALDI, Productsup handles more monthly data requests than Google’s consumer search service.
Founded in 2010 by Johannis Hatt and Kai Seefeldt, Productsup started with a vision to revolutionize product data management for e-commerce businesses. The company quickly expanded its operations, establishing a presence in the United States in 2014. Over the years, Productsup has continuously innovated its platform, introducing new features and functionalities to meet the evolving needs of its clients.
Productsup has raised significant funding to support its growth and development. In 2022, the company secured over $70 million in a Series B funding round led by Bregal Milestone and Nordwind Capital. This investment has enabled Productsup to advance its product development, pursue mergers and acquisitions, and expand its market presence. As of 2025, Productsup remains privately held and backed by private equity.
Productsup offers a comprehensive suite of solutions for product data management, including:
Data Import & Export: Seamlessly import and export product data from various sources.
Shop Integration: Integrate with multiple e-commerce platforms and marketplaces.
Website Crawling: Automatically extract product data from websites.
Data Mapping: Map product data to meet the specific requirements of different channels.
Data Organization & View: Organize and visualize product data efficiently.
Data Analysis: Analyze product data to gain insights and improve performance.
Product Performance Tracking: Track the performance of product listings and campaigns.
AI-Powered Content Generation: Automatically generate engaging product descriptions and content.
Multilingual Translation: Translate product content into multiple languages.
SEO Optimization: Generate SEO keywords and optimize product content for better visibility.
Channel-Specific Adjustments: Tailor product content to meet the specific requirements of different sales channels.
In 2022, Productsup acquired World of Content, a move that expanded its capabilities and market reach. This acquisition has allowed Productsup to enhance its product offerings and provide more comprehensive solutions to its clients. The company continues to explore opportunities for mergers and acquisitions to further its global expansion and strengthen its position as a leader in the P2C space.
Productsup regularly updates its platform with new features to enhance user experience and functionality. Recent updates include improvements to the Dataflow toolbar, enhanced AI data services, and new export options like ETIM 10.0-Classes. These updates are designed to streamline workflows, boost productivity, and maximize the value of the Productsup platform for its users.
Productsup's company culture is built on core values of achievement, innovation, and care. The company fosters a "get things done" attitude, encourages continuous learning and collaboration, and prioritizes the well-being of its team members, customers, and partners. Productsup also engages in corporate social responsibility initiatives, such as volunteer days and tree planting, to make a positive impact on communities and the environment.
Productsup serves a diverse user base, including global brands, retailers, and service providers. The platform is designed to accommodate businesses of all sizes, from small startups to large enterprises. Productsup's user community benefits from comprehensive training and support, including instructor-led training, self-paced courses, and ongoing customer support. The company also fosters a sense of community through employee resource groups and initiatives that celebrate diversity and inclusion.
