Optimity

Optimity is a mobile-first, data-driven wellness platform designed to improve users’ physical, mental, nutritional, financial, and social well-being through personalized engagement. It uses behavioral science, gamification, and AI-driven insights to create customized wellness journeys that motivate users to form healthy habits. The platform integrates micro learning quizzes, health challenges, and reward-based incentives, allowing employees to earn points for completing daily wellness activities such as exercise, meditation, and financial planning tasks. Optimity supports organizations by offering data analytics dashboards that track participation, engagement, and health risk improvements across teams. Through its enterprise operating system, Optimity connects employees, insurers, and coaches to foster preventive health practices and reduce costs related to absenteeism, drug claims, and disability. Additionally, it empowers employers with digital tools for benefits integration, customized wellness programs, policyholder engagement, and longevity insights, backed by over a decade of behavioral science research and partnerships with insurers and health experts.