Adyogi
بواسطة Xplanck Marketing Pvt Limited
AdYogi is a SaaS-based performance‑automation platform focused on eCommerce growth. It combines agency-grade managed services with a self‑serve tool that automates ad operations and surfaces product‑level profitability across Meta (Facebook/Instagram), Google (Shopping/Search/YouTube), and marketplaces (Amazon, Flipkart, Myntra, Blinkit, Zepto, Walmart). In practice, AdYogi integrates directly with online stores via smart APIs, enabling full‑funnel tracking, catalog optimization, dynamic creative overlays, and rule‑driven budget control to improve ROAS and reduce ACOS at scale. Its positioning emphasizes Product Performance Management (PPM)—automating which SKUs get budget, which are excluded, and how creatives are adapted for feeds.
AdYogi publicly presents itself as both a Google Premier Partner (2022 cohort) and a trusted Meta partner in India/APAC—lending credibility and early access to product innovations (e.g., Advantage+ Shopping). The company’s messaging highlights omnichannel measurement (including “Integrated ROAS”) and global integrations for cross‑border commerce.
AdYogi was co‑founded by Anshuk Aggarwal and Rohin Mittal around 2014–2015. The founders’ backgrounds—strategy/analytics (Aggarwal, ISB/IIT Bombay) and finance/operations (Mittal, ISB/Chartered Accountant)—shape a product‑plus‑services model that balances automation with hands‑on expertise. Official pages and profiles describe the evolution from India‑based managed services into a platform serving hundreds of brands, with footprints beyond India (e.g., the UK/US) through client work and partnerships.
Growth signals include industry recognition as a Top 3 Google Premier Partner in India and multiple case studies spanning apparel, footwear, luggage, and omnichannel retail, underscoring PPM‑driven lifts in revenue/ROAS and budget savings from intelligent product exclusions.
AdYogi’s core offering is a PPM platform and managed services that optimize ads across Meta, Google, and marketplaces. Key capabilities include:
AdYogi’s site and independent tool listings detail these modules and emphasize product‑level insights at SKU/category/campaign levels. Case studies highlight outcomes like 42%+ revenue lifts, 5x ROAS, and systematic budget savings by cutting non‑performers.
Recent product messaging emphasizes generative AI for creative workflows (image resizing/templates/overlays), product‑led automations, and marketplace search‑term/bid optimizers. Public pages describe continuous rollouts of PPM modules, diagnostics, and stop‑loss controls; social posts signal an in‑house AI Ad Generator (“ChatGPT‑style”) for ad copy tailored to eCommerce. These additions reflect a roadmap tuned to Meta/Google innovations and merchant pain points.
AdYogi’s “About” page highlights values of persistence, perseverance, and performance, with a team drawn from top schools and a culture emphasizing hands‑on mentorship (e.g., Apprenticeship Program, Meta/Google certifications). The public narrative portrays a technology‑first approach married to practical performance marketing expertise—bridging a service mindset with product rigor. Collaboration with partners (Meta events, Google Premier status) and ongoing education (webinars, knowledge base) underscore a culture of continuous learning.
LinkedIn indicates 51–200 employees and a follower base that suggests robust community engagement. The company claims work with 300+ brands and manages significant ad spend portfolios (public profiles cite $100M+ aggregate in some periods), backed by case studies across multiple categories and regions. Community‑building manifests through webinars, tutorials, support center, and partner ecosystem—plus Shopify apps that lower onboarding friction for SMBs and agencies.
