Adyogi

AdYogi is a SaaS‑based performance automation platform purpose‑built to help eCommerce brands of any size grow profitably across paid channels. The company positions itself as a one‑stop solution for omnichannel advertisers, offering managed services and a self‑serve tool that automates ad operations while surfacing product‑level profitability insights. Its core value proposition is to connect directly to an online store via smart APIs, set up full‑funnel tracking, and then continuously optimize campaigns, creatives, and catalogs so that high‑margin, high‑demand products receive budget and visibility across Meta, Google, and marketplaces. Founded by Anshuk Aggarwal and Rohin Mittal, AdYogi has grown from an India‑based agency‑technology hybrid into a platform used by hundreds of brands, with a team that blends marketing strategy, analytics, and engineering. The founders’ backgrounds—strategy consulting and analytics for Aggarwal, and finance and operations for Mittal—shape the company’s product discipline and services model. Public profiles and data sources list the founding around 2014–2015, with AdYogi operating under Xplanck Marketing Pvt. Ltd. in New Delhi/Gurugram. Funding information indicates a modest, angel‑backed trajectory, emphasizing a lean, product‑led business model. Functionally, AdYogi centers on product performance management (PPM). The platform ingests catalog data and ad performance, then automates actions like excluding broken sizes or low‑value SKUs, cleaning invalid images/URLs, and pushing dynamic overlays to improve click‑through rates on Meta and Google feeds. It offers predefined targeting, catalog configuration for out‑of‑stock products, diagnostic analysis, and stop‑loss rules that pause weak ad sets or campaigns. These automations aim to reduce wasted spend, lift ROAS, and streamline operations for D2C sites and marketplace sellers alike. For marketplaces, AdYogi provides modules for campaign, targeting, ad, and search‑term optimization with deeper analytics than native dashboards, specifically to lower ACOS and raise product rankings. On the channel side, AdYogi supports Meta (including Advantage+ Shopping workflows), Google Shopping/Search/YouTube, and marketplace ads across Amazon, Flipkart, and Myntra, among others. Its creative studio capabilities let teams apply catalog‑linked overlays at scale, generate ad text, and leverage generative AI to resize imagery for feed compliance—ensuring that creative experimentation and hygiene don’t bottleneck growth. Integrations span Shopify, Magento, and WooCommerce, with global commerce support and cross‑border use cases. The company publishes case studies showing revenue lifts, ROAS improvements, and reduced budget waste through PPM tactics, and it frequently highlights omnichannel measurement (e.g., “Integrated ROAS”) in collaboration with partners like Meta.

AdYogi’s sharpest edge is its product‑first approach to performance marketing. While many competitors focus on campaign‑level automation, AdYogi has engineered catalog intelligence that continuously curates, cleans, and enhances product data—excluding broken sizes and under‑margin SKUs, pushing dynamic overlays, and resizing imagery for feed compliance—so budgets flow to high‑value items and creatives remain conversion‑ready. This end‑to‑end catalog hygiene, paired with stop‑loss rules at the ad set and campaign level, uniquely connects merchandising realities to media buying decisions, reducing wasted spend and lifting ROAS without adding manual workload. Its marketplace depth is another differentiator. AdYogi provides modules that go beyond native analytics for Amazon and other marketplaces, with search‑term optimization and product‑level profitability views designed to lower ACOS and improve ranking. Few tools combine D2C and marketplace performance this tightly, and AdYogi’s ability to unify insights across sites, apps, and offline stores supports truly omnichannel strategies—something the company often spotlights with Meta, including measurement frameworks like Integrated ROAS.

• Small Businesses (1-99)
• Mid Market (100-500)
• Enterprise (500+)