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Table of Contents

• What is Web To Print Software?
• The benefits of Web To Print Software
• Typical features of Web To Print Software
• The cost of Web To Print Software
• Considerations when purchasing Web To Print Software
• Relevant Web To Print Software trends

What is Web To Print Software?

Web To Print SSoftware, also called Web2Print software or W2P software, helps process printing orders. It allows printing companies and marketing businesses to create their own online storefront that can be accessed by customers or in-house teams to select materials from a wide range of options, customize them as per needs, and print them without any hassle.

Web to print software can be used to create pamphlets, posters, business cards, advertisements, flyers, brochures, catalogs, and more. It is mostly used by print shop owners, marketing managers, and eCommerce stores. It helps save time by reducing the back-and-forth sharing of files for corrections and approvals.

The benefits of Web To Print Software

• Brand consistency: For any business, it’s important to ensure consistency in promotional materials to maintain a unique brand voice. A web to print solution helps ensure consistency in brand voice by letting users upload templates of their brand collateral, such as a business card, poster, or PPT, to a centralized library that can be accessed and used by all authorized members.
• Personalization of products: Gone are the days when customers accepted whatever product was offered to them; now, they want personalization. For instance, they want to add graphics to their T-shirts or have a personal message written on a mug. A web to print solution allows businesses to offer such personalization options to customers.
• Wide range of templates: Web to print software has gained popularity because one doesn’t need to be a designing professional to use the tool. Users can easily choose from a wide range of templates and customize the contents as per their needs.
• Project collaboration: When working with a web to print software tool, users don’t have to deal with back-and-forth emails from clients, customers, or teammates to seek suggestions and approvals on a design. Everything can be done online on the software itself, making collaboration seamless for all project stakeholders.
• Data collection to offer print insights: A web to print platform can collect data for a specific customer or product, or an entire business to generate reports on printing needs. This insight allows businesses to identify the most in-demand print products and plan future work order volumes by adding or removing products from their catalog.

Typical features of Web To Print Software

• Quick customizations: Design or edit existing product templates from the online store using built-in design tools and create your own customized designs for printing.
• Order management: Track the status of print orders as they move through the print workflow—from production to distribution—and generate invoices for completed orders.
• Printing services integration: Integrate a third-party print service provider to fulfill the printing process, including the print and delivery of the final product.
• Quotes/estimates: Generate quotes and estimate forms that can be shared with potential clients per their print requirements.
• Templates: Create various product and design templates for different clients and their unique needs.

The cost of Web To Print Software

Most products in the market are priced on a “per user per month” basis and can be divided into three pricing tiers based on their starting price.

Price ranges*:

• $1 - $6
• $7 - $41
• $42+

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of February 09, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products.

The above lists include pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as content management, multistore printing, product configurator, and SEO management.

Considerations when purchasing Web To Print Software

• Ask for demos: Web to print solutions can be tricky to work with initially because of every user's different level of understanding. Ask your print service provider for trials and demos, and check if the software smoothly caters to your end-purpose. Also, check which support options are available in case you experience issues in the print job.
• Analyze your printing requests: As a business, you could be printing business cards, posters, T-shirts, mugs, and more. But not every web to print software will support all such requirements. Different print jobs have different designing needs and compatibility with printing machinery. Ensure the software you select fulfills the requirements of your printing business.
• Check capacity for bulk orders and multiple catalogs: As your business grows, you’ll want to add more products to your catalog or you’ll start receiving bulk orders. Check whether your shortlisted software can handle these requests. You should be able to customize multiple products at a time or create bulk orders without facing any software lags or errors.

Relevant Web To Print trends

• Print on demand continues to grow: With print on demand, eCommerce businesses can offer customized products such as stationery items, tote bags, and clothing. These products are made to order and generally don’t require a minimum order volume. Though the option to have customized products has been around for a while, it has gained momentum in the light of the COVID-19 pandemic, with ever increasing demand for personalized face masks. As printing businesses try to fulfill this growing customer demand, software vendors are coming up with more products that offer print-on-demand functionality.