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Table of Contents

• What is Blog Software?
• Benefits of Blog Software
• Typical features of Blog Software
• Cost of Blog Software
• Considerations when purchasing Blog Software

What is Blog software?

Blog software or blogging platform, is a type of content management system used to write, edit, and publish blogs and articles on a website without using HTML (hypertext markup language), CSS (cascading style sheet), or any other coding language.

The tool allows users to optimize blogs with SEO (search engine optimization) tools to boost search engine ranking, track traffic on the blog post, and manage subscribers. Bonus tools like plugins and widgets make the content more dynamic.

Content creators and content marketers use blog software as a content publishing platform to make the website user-friendly with content that gets more traffic and boosts session time per user.

Benefits of Blog software

• Publish content without coding: A blogging platform is a no-code system that allows you to create, edit, and publish content on your website without having to change or update the HTML or CSS coding of the page. This makes it easier for you to use the software and manage content without any technical knowledge.
• Optimize content with a variety of options: You can optimize the structure and appearance of your blog posts with a blog platform. Change elements such as font style and color, images, alt texts, hyperlinks and interlinks, and much more in one click. You can also change the background color and image of the blog to add a visual appeal.
• Simplify content team collaboration: Using blog software, you can streamline the collaboration process with team members on the created content. Anyone who has access to the dashboard can check the uploaded content drafts and make changes. The tool will send update alerts to the owner of the content draft each time it is updated. Team members can access their content dashboard from their mobile devices or laptop anytime and anywhere.
• Schedule content requirements: Blog software offers a content calendar for you to plan your content strategy and align team members. You can also draft a blog and schedule it in advance for publishing, anytime during the day, week, or month.
• Enhance data security: The user dashboard in the blog platform is only accessible through username, email address, and password. You can also set multi-factor authentication to eliminate the chances of identity theft and promote enhanced security. This process protects your blog content from unauthorized access.
• Access detailed content analytics: Some blog software allows you to track the performance metrics of blogs such as traffic, session time, and user engagement. You can prepare customized performance reports to review with relevant stakeholders and optimize your blog content accordingly to improve performance.

Typical features of Blog software

• Content management: Create, edit, and publish blogs on the website. Add or optimize elements such as images, font color, font size, text alignment, and hyperlinks.
• Reporting and analytics: Track the performance of the published blogs through user sessions, engagement, traffic, and ranking on search engine result pages. Prepare customized reports with the required performance metrics.
• SEO management: Optimize the blog with SEO elements such as image alt text, high search volume keywords, hyperlinks and interlinks, headers, meta title and description, image size, schema markup, and more.
• Content categorization: Use unique labels to distinguish between different types of content such as long and short-form blogs, product descriptions, or reviews. Analyze each of the content groups separately for better performance analysis.
• Image library: Upload and store images in cloud storage provided by the software. Use the image editor to crop or resize images based on the requirements.
• Post scheduling: Create and schedule posts for publishing for a day, week, or month in advance. Edit the scheduled posts for any specific changes such as replacing the image before publishing.
• Social media integration: Integrate social media platform(s) with your blog software to directly share the published blogs on your desired social media channels.

Cost of Blog software

Most products in the market are priced on a “per month” basis and can be divided into three pricing tiers based on their starting price.

Price ranges*:

• $10 - $27
• $27 - $49
• $49+

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of September 26, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products.

The above list includes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as content management, reporting and analytics, and SEO management.

Considerations when purchasing Blog software

• Does the tool offer a calendar for content planning?

Blog software offers a calendar to plan the content requirements for the coming days. You can align team members with the requirements depending on their skills and bandwidth. Check the availability of the calendar planner with your selected blog software along with its functionality when aligning content requirements such as email alerts or workflow timelines.

• Can your tool integrate with social media platforms?

Integrating blog software with social media platforms allows you to directly share published blogs on multiple platforms in a single click. You can edit social media post copy, select the desired image, add tags and hashtags, and much more. Check if your selected blog software allows integration. Also, ask if you can directly log in to your social media accounts or will have to first download a software application and then connect the two tools.

• Are there additional features aside from blog creation and editing?

Some blog software offer features beyond creating, editing, and publishing blogs on the blogging website. This includes SEO tools, file sharing, live chat, reporting and analytics, and other content management and marketing features. Analyze your content management requirements and then look for blog software with the specific feature(s) in order to make an informed decision.