Cost-effective: Zoho CRM is considered a cost-effective solution compared to other CRM systems, making it attractive for small to medium-sized businesses.

Customizable: The software is highly customizable, allowing businesses to tailor it to their specific needs and workflows.

Integration capabilities: Zoho CRM integrates well with other Zoho applications and third-party tools, providing an all-in-one solution for businesses

User-friendly interface: Many users find Zoho CRM intuitive and easy to use, even for those without extensive technical skills

Feature-rich: Zoho CRM offers a wide range of features, including sales automation, marketing automation, and customer service tools.

Mobile accessibility: The mobile app allows users to access important CRM data on the go

Artificial Intelligence: The inclusion of Zia, Zoho's AI-powered assistant, and recent ChatGPT integration for email drafting are seen as valuable additions

Learning curve: While generally user-friendly, some users report a learning curve, especially for businesses with limited technical knowledge.

Overwhelming features: The abundance of features and integrations can be overwhelming for new users, making it difficult to determine which tools are most beneficial.

Reporting limitations: Some users have noted that certain reporting features could use more flexibility in filtering options.

Support issues: Some users have experienced delays in receiving support or found it difficult to get timely assistance for their issues.

Mobile app limitations: While the mobile app is appreciated, some users have found it to be less robust compared to the web version.