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TourSoft International Pte Ltd is a Singapore-based SaaS company that provides a comprehensive front-office platform for travel agencies and tour operators. Its core offering is a cloud-based itinerary builder integrated with CRM, vendor management, and customer engagement tools. The company aims to democratize access to OTA-grade technology for small and medium-sized travel businesses by offering a low-cost, scalable solution.

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TourSoft was founded by Saurabh Ambekar and Terrie Lloyd, with its legal incorporation dated November 5, 2020. However, some sources trace its operational roots back to 2016, suggesting earlier development or pilot phases. The company has grown steadily, focusing on product refinement and global outreach rather than aggressive expansion. It currently operates with a lean team of fewer than 10 employees, headquartered in Singapore, and serves clients across Asia, Europe, and Africa.

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TourSoft is currently unfunded, meaning it has not raised external venture capital or seed rounds. This bootstrapped model has allowed the company to maintain full control over its product direction and pricing strategy. While its exact valuation is not publicly disclosed, its competitive pricing and growing user base suggest a sustainable revenue model. The company’s decision to remain unfunded may reflect a focus on organic growth and profitability over rapid scaling.

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TourSoft’s platform is centered around a drag-and-drop itinerary builder, enhanced by AI-powered content generation via ChatGPT. Key features include:

CRM and Lead Management
Quotation Builder
Version Control and Autosave
Library of Hotels, Activities, and Transport
Unsplash Image Integration
Real-Time Collaboration and Feedback
Performance Reporting
WordPress Integration
Multi-language Support
Secure Hosting on AWS

These features are designed to streamline operations, improve client engagement, and reduce manual workload for travel professionals.

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As of mid-2025, TourSoft has not made any acquisitions. Its growth strategy appears to be focused on internal product development and feature expansion rather than mergers or buyouts. The company has consistently added new modules, such as supplier payment tracking and voucher generation, to enhance its value proposition.

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Recent updates have included:

Enhanced quotation and invoicing systems
Improved task management and reporting
Expanded feedback and itinerary sharing tools
More robust data export and portability options

These updates are rolled out regularly, often monthly, and are managed automatically via the cloud platform.

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TourSoft emphasizes engineering excellence, user-centric design, and accessibility. Its lean team structure fosters agility and responsiveness, with a strong focus on customer support and customization. The company’s mission is to “connect the dots in the travel industry” by offering a stable, reliable, and affordable tech solution.

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TourSoft serves a global user base, with clients in Southeast Asia, South Asia, Africa, and Europe. Its platform is particularly popular among SME travel agencies, thanks to its affordability and ease of use. While the company does not yet have a large public-facing community or forum, its support team is known for being responsive and proactive. The platform’s multilingual capabilities and scalable pricing make it accessible to agencies of all sizes.

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