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Tour Amigo is a private, B2B SaaS technology company specializing in the travel industry, with a focus on multi-day tours, destination management, and cruise operators. The company provides a next-generation, cloud-based platform that acts as a full ERP system for tour operators and DMCs, offering comprehensive solutions for reservations, bookings, CRM, financials, and administration. Its technology enables seamless integration, automation, and distribution for suppliers and resellers, positioning itself as a global AI-driven marketplace for the $300 billion tours and travel ecosystem.

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Founded in 2015 by Murray Decker (CEO) and Tony Rosenberg (Co-Founder & CIO), Tour Amigo is headquartered in Brisbane, Australia, with additional presence in Singapore and London. The company has grown rapidly, securing numerous clients with long-term commitments and gaining recognition as a finalist in industry startup competitions. Its growth strategy includes expanding its product suite and entering major markets such as North America.

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Tour Amigo has raised at least $2 million in seed funding as of September 2024, with the round led by Wavemaker Partners and participation from 500 Global4 6 5. The capital is earmarked for product development, scaling operations, and North American market expansion. The company’s financial health and market potential have been positively rated, with a recent increase in its Mosaic Score.

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Tour Amigo delivers a robust SaaS platform tailored for multi-day tour operators, DMCs, and cruise companies. Key features include:

Online booking engine and agent portal
Inventory and rate management
Automated supplier and contract management
Dynamic pricing and commercial overlays
CRM and financial administration
Advanced reporting and analytics
White-label and API distribution solutions
Automated guest communications and documentation
Integration with global distribution networks
Frequent live and automatic updates.

The company also recently launched Cruise Amigo, a dedicated solution for river and expedition cruise operators, further expanding its reach and specialization

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While there are no public records of major acquisitions, Tour Amigo’s product expansion is notable. The introduction of Cruise Amigo and the continuous enhancement of its core SaaS platform demonstrate a commitment to innovation and addressing market gaps, particularly in the fragmented multi-day tour sector

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Tour Amigo regularly introduces new features, focusing on automation, AI-driven analytics, and integration capabilities. In 2025, the company highlighted its intention to roll out additional features to empower operators, streamline operations, and enhance user experience. The platform’s live update mechanism ensures users benefit from the latest improvements without manual intervention.

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Tour Amigo emphasizes customer-centricity, innovation, and technology-agnostic solutions. The company culture is described as responsive, professional, and dedicated to client success, with tailored onboarding, personalized support, and a global outlook. Its values center on empowering operators, supporting growth, and fostering strong industry partnerships.

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Tour Amigo serves a global client base, including tour operators, DMCs, cruise companies, and major travel agencies. Notable partnerships include dnata Travel Group UK and its touring brand Incredible Journeys, which leverage Tour Amigo’s platform for streamlined booking and expanded product access14 15. The company’s solutions are trusted by both established industry leaders and innovative new entrants, supporting a vibrant and growing user community.

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