Reputation
By Reputation.com
Reputation, formerly known as Reputation.com, is a leading provider of online reputation management (ORM) and customer experience solutions. The company offers a comprehensive platform that helps businesses manage their online presence, gather and act on customer feedback, and enhance their overall reputation. By leveraging advanced analytics and AI-driven insights, Reputation enables businesses to make data-driven decisions that improve customer satisfaction and drive growth.
Reputation was founded in 2006 by Michael Fertik. Over the years, the company has grown significantly, establishing itself as a leader in the ORM space. The company’s growth trajectory has been marked by strategic investments in technology and a focus on expanding its product offerings to meet the evolving needs of its customers.
Reputation has raised a total of $210.6 million in funding over four rounds. The most recent funding round, a private equity round led by Marlin Equity Partners, raised $150 million in January 2022. This investment has been instrumental in driving the company’s growth and product innovation. The company’s valuation has seen substantial growth, with estimates suggesting it tripled to between $360 million and $390 million following the latest funding round.
Reputation offers a robust suite of products designed to help businesses manage their online reputation and customer experience:
Reputation has made several strategic acquisitions to enhance its product offerings and expand its market presence. Notable acquisitions include Nuvi, a social media analytics company, in April 2021. These acquisitions have allowed Reputation to integrate new technologies and features into its platform, further solidifying its position as a market leader.
Reputation continuously updates its platform with new features to meet the needs of its users. Recent updates include enhancements to its social customer experience product suite, such as social listening industry monitors, smart insights widgets, and TikTok integration. These updates help businesses optimize their social media strategies and gain deeper insights into customer feedback.
Reputation places a strong emphasis on its company culture and values. The company fosters an environment of innovation, collaboration, and customer-centricity. Employees are encouraged to push the boundaries of what’s possible and to focus on delivering exceptional value to customers. This culture of continuous improvement and customer focus has been a key driver of the company’s success.
Reputation serves a diverse user base, including businesses across various industries such as automotive, healthcare, retail, and hospitality. The platform is designed to be scalable, accommodating the needs of both small businesses and large enterprises. Reputation’s community of users benefits from a wealth of resources, including training programs, webinars, and a dedicated support team
