MoEngage software offers a Basic plan priced at USD 999 per month, catering to a wide range of users including startups, SMEs, agencies, and enterprises. While the platform does not offer a free plan, it provides a free trial, allowing potential users to explore its features before committing to a purchase. The pricing model is flexible, accommodating yearly, monthly, and one-time (perpetual license) payment options, and is designed to support cloud-hosted, on-premise, and hybrid deployment model. This pricing structure is aimed at making MoEngage accessible to businesses of all sizes, offering a comprehensive suite of features for customer engagement and retention.