Marketo Engage

By Adobe

9 reviews

Favourite

Marketo Engage Features

Functionality

5/5

Verified User Rating

Key Features

Verified User Rating

Features

Data Import/Export
Lead Capture
Contact Database
Lead Nurturing
Lead Segmentation
Prospecting Tools
Pipeline Management
Lead Qualification
Advertising Management
Behavior Tracking
Calendar Management
Behavioral Targeting
Campaign Tracking
Conversion Rate Optimization
Customer Experience Management
Dashboard Creation
Email Marketing
Event Triggered Actions
Multi-Channel Attribution
Multi-Campaign
Multi-Channel Marketing

Support

Help Desk
FAQs
Forum
Knowledge Base

Deployment

Cloud, SaaS, Web-Based
Mobile - Android
Mobile - iPhone

Have you used Marketo Engage and would like to share your experience with others ?

Reviewers who mentioned features said :

Yurii H.

Senior Software Engineer

Jul 2, 2023

Overall

4/5

Marketo Engage is an impressive marketing platform that goes beyond simply creating emails. It intelligently analyzes customer behavior across different channels and updates segments in real time.

Pros

I found Marketo Engage to be a valuable tool for managing customer relationships, once I got past the initial learning curve.

Cons

Although Marketo Engage offers advanced features, the learning curve can be steep for new users. The platform has a complex interface that may take some time to navigate and understand fully.

Euphrem W.

Rédacteur WEB - SEO

Jul 3, 2023

Overall

5/5

Pros

In terms of collaboration between multiple teams, Marketo Engage is a complete tool. It makes customer loyalty easier and increases revenue without much difficulty. A software that I highly recommend.

Cons

Marketo Engage may appear a bit complex for beginners due to its features and some options that don't hold up well. Despite these few issues, it reveals itself as a considerable asset to prioritize.

Md Rafiew I.

IT Engineer

Jun 18, 2023

Overall

5/5

It is important to communicate with all levels of leads, both those who have shown interest in the past and those who are new. By nurturing previous leads, there is a chance they will return to the business. New leads should be contacted right away to let them know how valued they are and that someone will reach out to them as soon as they register.

Pros

Marketo helps us keep track of what visitors are doing on our website and sends out marketing content that is personalized to them on a regular basis. This makes it much easier to communicate with potential customers. Marketo is also used for things like email campaigns and lead scoring, which allows us to see how well sales and marketing are working together.

Cons

If you could add more customization options to the predesigned templates, they might be improved. The phrases and iconography used by Marketo are unclear and difficult to understand. Once an image is uploaded, it can be linked to.

Marketo Engage User Ratings

Ease of use
Out of 5
Breadth of features
Out of 5
Value for money
Out of 5

Marketo Engage Categories on Zoftware

Customer Engagement Platform
Marketing Software

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