By Vibrantum Labz Pvt Ltd
Updated On 19th Dec 2024
Omni-Channel AI-driven CRM/CDP (Customer Data Platform) is a new-age digital platform that analyses customer behavior, understands when to engage with customers, and engages with them in a personalized non-invasive manner in a channel of their choice. Being an omnichannel platform, CASA provides a single view of customers, understands the customer's journey offline and online, and helps the retailer develop an ever-lasting relationship with the customer. By understanding the customers' needs and the product's characteristics, CASA helps retailers increase sales revenue, customer retention rates, and average transaction value for the brand.
CASA's competitive edge lies in its AI-powered ability to provide actionable insights on when and how to engage with customers, and which customer cohorts to engage with to improve store sales, product sales, and festival sales.
Seller
Vibrantum Labz Pvt Ltd
HQ Location
Chennai, India
Company Website
https://casaretail.in/home
Contact
+91 9500026379
Year Founded
2014
Lead Management
Offer/Coupon Management
Loyalty Management
Smart Campaign Manager
Marketing Automation
E-bill
Casa Retail.webp
Omni-channel Ecommerce.webp
CASA.webp
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Casaretail.ai uses artificial intelligence (AI) extensively across its platform to enhance various aspects of retail operations and customer engagement. Here are the key areas where AI is applied:
Casaretail.ai leverages AI to analyze customer behavior across multiple channels (online and offline). It provides a unified view of customers, enabling businesses to understand their preferences and tailor personalized experiences.
Automating customer journey mapping to engage users at the right time with targeted offers or messages.
It also predicts customer behavior, such as the likelihood to churn or respond to specific promotions, helping businesses make data-driven decisions.
The platform may use natural language processing (NLP) techniques for sentiment analysis, helping retailers gauge public opinion about their products through customer feedback or social media mentions.
Automated tools recover abandoned carts by sending personalized reminders or offers.
AI is used to optimize customer rewards programs by identifying high-value customers and tailoring loyalty incentives that encourage repeat purchases.
Casaretail.ai FlipSell feature uses AI to create dynamic digital catalogs with personalized product recommendations, videos, and infographics that align with individual customer preferences.
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