Buffer is a comprehensive social media management platform designed to help businesses and individuals streamline their online presence. Key features include the ability to schedule posts across multiple social media networks such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, with customizable posting schedules and a calendar view for easy management. Buffer supports content creation and integration with tools like Canva, Giphy, Google Drive, and Dropbox, and offers a built-in image editor. The platform provides advanced analytics to track performance, audience engagement, and demographic insights, and includes tools for managing drafts, hashtag groups, and boosted posts. Buffer also supports team collaboration with features like draft post management, approval workflows, and custom access permissions. Additionally, Buffer offers a mobile app, browser extensions, and integrations with third-party apps like Zapier and IFTTT, making it a versatile tool for social media marketing.